BOOKS by Professor James B Twitchell

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1	Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld more books like this by Professor James B Twitchell add to wishlist How is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists choose United and American over any other airlines? Because they are branded, looming as larger-than-life symbols of America. Branding, to hear James Twitchell tell it, is nothing more than commercial storytelling ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
2	Adcult USA: The Triumph of Advertising in American Culture more books like this by Professor James B Twitchell add to wishlist -- Philadelphia Inquirer see all copies from $1.99! new only from $7.04! \| first editions \| SVS
3	Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All more books like this by Professor James B Twitchell add to wishlist The author of several seminal works on advertising and popular culture, including "Carnival Culture" and "Adcult: The Triumph of Advertising, " offers a fascinating look at 20 advertising campaigns that have shaped not only buying patterns but the way people view the world. 20 photos. see all copies from $1.99! new only from $8.97! \| SVS
4	Lead Us Into Temptation: The Triumph of American Materialism more books like this by Professor James B Twitchell add to wishlist This critique of marketing and advertising chronicles America's preoccupation with materialism. Arguing that marketing firms at the end of the '90s hold the same power as the Catholic Church did during the Renaissance, the author argues that celebrity spokespersons such as Michael Jordon act as marketing "priests," while television commercials ... see all copies from $1.99! new only from $9.85! \| first editions \| SVS
5	Shopping for God: How Christianity Went from in Your Heart to in Your Face more books like this by Professor James B Twitchell add to wishlist Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are ... see all copies from $2.42! new only from $2.42! \| first editions \| SVS
6	Living It Up: America's Love Affair with Luxury more books like this by Professor James B Twitchell add to wishlist From neighborhood supermarkets stocked with designer water to the exclusive boutiques of Madison Avenue, this witty look at spending habits joins "Bobos in Paradise" and "Why We Buy" in capturing what drives the way consumers live (and shop) today. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
7	Forbidden Partners: The Incest Taboo in Modern Culture more books like this by Professor James B Twitchell add to wishlist see all copies from $6.74! first editions
8	Dreadful Pleasures: An Anatomy of Modern Horror more books like this by Professor James B Twitchell add to wishlist Examines the phenomena that make our hair stand on end, their persistence in our culture, their manifestation in the arts, and our need for the frisson they provide. see all copies from $18.00! new only from $49.75! \| first editions
9	Where Men Hide more books like this by Professor James B Twitchell, Mr. Ken Ross (Photographer) add to wishlist "If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean." -- from Where Men Hide Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie, relaxation, and escape. Ken Ross's ... see all copies from $1.99! new only from $6.95! \| signed copies \| first editions \| SVS
10	Living It Up: Our Love Affair with Luxury more books like this by Professor James B Twitchell add to wishlist Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as ... see all copies from $1.99! new only from $8.90! \| first editions \| SVS
11	For Shame: The Loss of Common Decency in American Culture more books like this by Professor James B Twitchell add to wishlist A scathing, take-no-prisoners look at contemporary American shamelessness, from Jerry Springer to Joey Buttafuoco. Twitchell traces the disappearance of shame in family values, politics, education, the entertainment industry, and religion, arguing that this has had disastrous results for our society. see all copies from $1.99! new only from $8.85! \| first editions \| SVS
12 view cover	Preposterous Violence: Fables of Aggression in Modern Culture more books like this by Professor James B Twitchell add to wishlist Twitchell begins the story in the eighteenth and nineteenth centuries, when the 'cheap thrills' available to mass audiences included bull-baiting and other blood sports, Punch-and-Judy shows, penny dreadfuls, and the illustrations of William Hogarth. see all copies from $1.99! new only from $14.95! \| signed copies \| first editions
13 view cover	Carnival Culture: The Trashing of Taste in America more books like this by Professor James B Twitchell add to wishlist This study examines how the changes in publishing, movie making and television programming since the 1960s have affected taste, particularly what is considered vulgar. Show businesss, the industry of American culture, wreaks the most havoc on American taste by pandering to what most paying customers want to see. Twitchell's expose comes not to ... see all copies from $1.99! new only from $11.90! \| first editions
14	The Living Dead: A Study of the Vampire in Romantic Literature more books like this by Professor James B Twitchell add to wishlist see all copies from $16.00! new only from $27.52! \| SVS

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