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1. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries, Jack Trout
Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.
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2. The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
by Al Ries, Jack Trout
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 ... More
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3. Tell Me Where It Hurts: A Day of Humor, Healing, and Hope in My Life as an Animal Surgeon
by Nick Trout
From the front lines of modern medicine, "Tell Me Where It Hurts" is a fascinating insider portrait of a veterinarian, his furry patients, and the ... More
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4. The New Positioning: The Latest on the World's # 1 Business Strategy
by Trout
Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this ... More
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5. Positioning: The Battle for Your Mind, 20th Anniversary Edition
by Al Ries, Jack Trout
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic ... More
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6. Native American Literature: An Anthology
by Lawana Trout
This treasury of literature by Native American authors allows students to listen to the voices from America's first and oldest literature. More than ... More
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7. Journal Spilling: Mixed-Media Techniques for Free Expression
by Diana Trout
At its core, "Journal Spilling" is about incorporating journaling and art making into daily life. In addition to step-by-step instruction for getting ... More
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8. Differentiate or Die: Survival in Our Era of Killer Competition
by Jack Trout
More than just a collection of marketing success stories, this is an in-depth exploration of today's most successful differentiation strategies. It ... More
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9. Ever by My Side: A Memoir in Eight Pets
by Nick Trout
Veterinarian and "New York Times"-bestselling author Trout offers a funny, moving, and intimate memoir about how the pets he has had throughout his ... More
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10. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries, Jack Trout
World-renowned marketing consultants and bestselling authors Al Ries and Jack Trout reveal 22 laws of marketing, with hundreds of examples that ... More
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12. Positioning: The Battle for Your Mind
by Al Ries, Jack Trout
List of all editions'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co ... More
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13. Positioning: The Battle for Your Mind
by Jack Trout
List of all editionsA dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager ... More
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15. Tell Me Where it Hurts: A Day of Humour, Healing and Hope in My Life as a Vet
by Nick Trout
List of all editionsIt's 2:47am when Dr Nick Trout, a British vet working in Boston, USA, is abruptly woken and called in to the Angell Memorial Animal Hospital to see ... More
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16. Jack Trout on Strategy
by Jack Trout
List of all editionsFrom the bestselling coauthor of "Positioning"--essential tactics for success in every marketing arena With his 1981 classic, "Positioning," Jack ... More
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18. Paint Charming Cottages & Villages
by Kerry Trout
List of all editionsCapture the Charm of Cottage and Village Scenes Bring the storybook cottages and towns of your dreams to life. Ten step-by-step projects show you how ... More
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19. Big Brands, Big Trouble: Lessons Learned the Hard Way
by Jack Trout
List of all editionsTrout, the "king of positioning" identifies, in his signature straight from the hip style, the hard-learned lessons about superbrand blunders. He ... More
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20. The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
by Jack Trout, Steve Rivkin
List of all editionsTrout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the business at hand. Through ... More
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21. Why Empathy Matters: The Science and Psychology of Better Judgment
by J D Trout
List of all editionsA road map to empathic and efficient decisions and policies, constructed from new insights in the science of human judgment Faced with another's ... More
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22. Horse Sense: How to Pull Ahead on the Business Track
by Al Ries, Jack Trout
List of all editionsAmerica's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life ... More
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23. Repositioning: Marketing in an Era of Competition, Change and Crisis
by Jack Trout, Steve Rivkin
List of all editionsNearly 30 years after McGraw-Hill published one of the most influential and bestselling marketing books of all time, Positioning, comes Repositioning ... More
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25. Love Is the Best Medicine: What Two Dogs Taught One Veterinarian about Hope, Humility, and Everyday Miracles
by Nick Trout
List of all editionsBestselling author Trout shares another touching and heartfelt story from the front lines of veterinary medicine--a tale of two dogs who forever ... More







