The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. This book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a ...
Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations ...
Jargon, jargon, jargon - perplexing, meaningless, incomprehensible: that's all the business world is, right? Be flummoxed no more! "The Penguin Dictionary of Business" is your answer. From oligopoly to the Pareto analysis to the Chinese wall and the Taguchi method, this text deciphers and disentangles the mysteries of commerce, economics and ...
A core reference for anyone who wants to do well in business, this book outlines simple definitions and provides an analysis of concepts and business activities.
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