BOOKS by Carol Guercio Traver, and
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E-Commerce: Business, Technology, Society
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Kenneth C Laudon
Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide ...
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E-Commerce: Business. Technology. Society., Case Book Update
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Kenneth C Laudon, Carol Guercio Traver
Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual ...
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E-Commerce: Business. Technology. Society. Updated Edition
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Carol Guercio Traver, Kenneth C Laudon
E-Commerce: business. technology. society. provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent ...
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