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BOOKS by Carol Guercio Traver

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E-Commerce: Business, Technology, Society

E-Commerce: Business, Technology, Society more books like this

by Kenneth C Laudon

E-COMMERCE: BUSINESS. TECHNOLOGY. SOCIETY. provides a comprehensive introduction to the field of electronic commerce by weaving three key themes into every chapter: the business, technological, and social challenges presented by E-commerce.

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2

E-Commerce: Business. Technology. Society., Case Book Update

E-Commerce: Business. Technology. Society., Case Book Update more books like this

by Kenneth C Laudon, Carol Guercio Traver

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3

E-Commerce: Business. Technology. Society. Updated Edition

E-Commerce: Business. Technology. Society. Updated Edition more books like this

by Carol Guercio Traver, Kenneth C Laudon

This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for ...

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