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Tom Reichert

Tom Reichert, Ph.D. (Tuscaloosa, AL), an Advertising Professor at the University of Alabama, had dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He had published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.

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