Learn the theory of selling and then apply the principles to developing selling strategies and tools. The authors integrate the partnership/relationship theme of long-term selling and also cover the use of cell phones, presentation software and other technologies in the new marketplace. This revision has expanded coverage of the Internet and more ...
Using real people, real stories, real examples, and real situations, "Selling: Building Partnerships, 6/e" delivers an exciting new approach that will help your students develop the partnerships that will promote success in their careers and in their lives. "Selling" presents selling theories and skills and gives students plenty of opportunity to ...
"Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of ...
For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy--by integrating current technology, research, and strategic thinking activities.
"Selling: Building Partnerships, 5/e", by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. This edition features a revision of the traditional selling process, a thorough description ...
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
