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Service Leadership: The Quest for Competitive Advantage
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by
Svafa Grvnfeldt, Judith Banks Strother, Svafa Gronfeldt
Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. The book integrates the use of applications and measurements ...
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