No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, ...
Dendrites form the major receiving part of neurons. It is within these highly complex, branching structures that the real work of the nervous system takes place. The dendrites of neurons receive thousands of synaptic inputs from other neurons. However, dendrites do more than simply collect and funnel these signals to the soma and axon; they shape ...
"What Sticks" is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that ""Half the money I spend on advertising is wasted; the trouble is, I don't know which half." ...
The study guide, prepared by Ronald Heimler of LIM College, is a one-of-a-kind companion for students. It includes detailed chapter outlines and student exercises, and solutions. This guide serves as a great reviewing tool in preparing for exams.
The Open Magazine Pamphlet Series has set a new standard for radical journalism, with incisive essays by leading commentators on Desert Storm, the civil unrest in Los Angeles, the huge pro-choice rally in Washington, D.C., global warming, and other burning issues. This anthology gathers the best, most timely writing from the rogue Pamphlet Series.
Noam Chomsky, Marc Cooper, Marge Piercy, bell hooks, and Seymour Melman are just a few of the leading activists and progressive thinkers who examine this nation's current conservative political climate in a candid and provocative book that issues a call to action amid inertia and represents trenchant radical analyses of the key issues Americans ...
Literary translation of all kinds are discussed in the third volume of this annual series. Focusing on English literature in its foreign relations, articles in this volume examine: Ovid, Golding and "The Tempest"; four 18th-century modernizations of "The Shipman's Tale" as audio-visual performance; the genesis of Byron's "Hints from Horace"; ...
Recently returned to Chinese sovereignty after 150 years under the British Empire, Hong Kong is a city of constant reinvention. Decades of free-wheeling capitalism and rapid growth have created a unique urban organism, boasting a spectacular harbour-front skyline supported by one of the world's most sophisticated infrastructure systems. Yet, when ...
The peaceful Island of Voya Nui holds a dark treasure with unlimited power: the Mask of Life. When the ruthless Piraka arrive and enslave the island's inhabitants, all appears lost until six Toa wash ashore and are transformed into Toa Inika.
This work presents a comprehensive analysis of the political and strategic relationship between Japan and China, each of which aspires to a global status commensurate with its economic and military might. The strategic and economic underpinnings of the relationship are assessed not exclusively by reference to bilateral concerns but within the ...
After the events of "The Battle of Voya Nui," the powerful Mask of Light has sunk beneath the sea where it turns up in the underwater city of Mahri Nui. The Matoran of this city must constantly plan their defense against a barrage of predators that continue to circle the city, striking again and again. After its discovery by an inventor named ...
After its discovery, the Mask of Light begins to reveal a deadly secret that becomes apparent to those who witness its effects on the user. For while its power gives the wearer great strength, it also brings madness to anyone who wears it.
This is the second in an annual series which publishes articles, notes and reviews on literary translation of all kinds and periods, focusing on English literature in its foreign relations. Topics in the history and theory of translation are addressed by contributors from disciplines including the Classics, modern languages, Biblical studies and ...
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