How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on ...
This new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent devlopments in the world system of television as well as some of the theories of culture, industry, genre, and audience, the author brings new insights to the topic. The ...
This study assembles and presents, as an integrated whole, the cross-disciplinary research being conducted on access to new technology. It departs from popular understandings of new technology use by recognizing the distinction between having access to the Internet as a technology and being able to access the content that resides on it. While much ...
This introductory text, known for its innovative coverage of technology and conversion, now offers a more streamlined narrative and an expanded table of contents. The text addresses the main media channels in our society, their interdependency in light of emergent technologies and foundation theories, and traditional concepts. The new edition has ...
This volume addresses telecommunications policy in developing countries, ranging from low-income countries with overburdened, rural roads in south Asia and Africa, to digitalized fibre-optic super highways in middle-income countries such as Singapore.
This text shows where today's communication industries came from, how they arrived where they are today, and seriously assesses their trajectories into the future, giving students an understanding of how traditional mass media are being transformed as they converge with technologies such as the computer and telephone. The authors help students ...
The book addresses the main media channels in society, their interdependence in light of emergent technologies, foundation theories, and traditional concepts. This book has been revised to offer increased coverage of culture and media and the political economies of media.
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