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Launch It!: How to Turn Good Ideas Into Great Products That Sell
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by
Molly Miller-Davidson, Joanne Stone-Greier, Michael B Levinson
The easy-to-read bible for developing, financing, marketing, and selling consumer products--from gadgets to kitsch, from high-touch to high-end--for America's rising entrepreneurial nation. "Launch It! How to Turn Good Ideas Into Great Products That Sell" is written by a team of trend and product consultants with over 60 years of collective ...
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