BOOKS by Merlin Stone

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1	When God was a woman more books like this by Merlin Stone add to wishlist Here, archaeologically documented is the story of the religion of the Goddess. Known by many names, she reigned supreme in the Near and Middle East. How did the change in women's roles come about? By documenting the wholesale rewriting of myth and religious dogmans, Stone details an ancient conspiracy that laid the foundation for one of culture's ... see all copies from $1.99! new only from $5.03! \| first editions \| SVS
2	Ancient Mirrors of Womanhood: A Treasury of Goddess and Heroine Lore from Around the World more books like this by Merlin Stone add to wishlist Updated with a new Preface This collection of ancient images of women as goddesses and heroines brings together legends, rituals, and prayers from China, Celtic Europe, South America, Africa, India, North America, Scandinavia, Japan, and elsewhere. "Every feminist should have a copy of Ancient Mirrors. . . . These are stories to grow up with." ... see all copies from $1.99! new only from $19.99! \| signed copies \| first editions \| SVS
3	Business Solutions on Demand: Transform the Business to Deliver Real Customer Value more books like this by Mark Vincent Cerasale, Merlin Stone add to wishlist Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It features a range of internatiohnal case studies and examples, and emphasizes that for today's business to compete and survive, ... see all copies from $1.99! new only from $23.64! \| SVS
4	Up Close & Personal?: Customer Relationship Marketing @ Work more books like this by Paul R Gamble, Merlin Stone, Neil Woodcock add to wishlist Now that e-commerce is making customers more powerful than ever before, how can you be sure that your enterprise will be the supplier of choice? Nobody can predict human behaviour but the ideas behind customer relationship marketing (CRM) are certainly designed to ensure the best chance of success. Although based on apparently simple ideas, ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
5	Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line more books like this by Paul R Gamble, Alan Tapp, Anthony Marsella add to wishlist "Marketing Revolution" is based on the experience of IBM and its leading business partners - particularly software suppliers and marketing communications suppliers - in transforming themselves and their clients' marketing. The writers, consultants, academics and practitioners have drawn on recent research by IBM and analysts: how is the marketing ... see all copies from $12.07! new only from $14.98! \| SVS
6	The Customer Management Scorecard: Managing CRM for Profit more books like this by Neil Woodcock, Bryan Foss, Merlin Stone add to wishlist This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage ... see all copies from $15.35! new only from $51.84! \| SVS
7	Direct Hit Marketing more books like this by Merlin Stone, Derek Davies add to wishlist This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns. see all copies from $2.48! new only from $3.95! \| first editions
8	Telemanage Your Customers: A System for Telephone Account Management more books like this by Merlin Stone add to wishlist In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go on ... see all copies from $4.99! new only from $36.00! \| signed copies
9	Ancient mirrors of womanhood : our goddess and heroine heritage more books like this by Merlin Stone add to wishlist see all copies from $1.99! new only from $54.75! \| first editions \| SVS
10	Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer more books like this by Merlin Stone (Editor), Alison Bond (Editor), Bryan Foss (Editor) add to wishlist This title is part of the "New Market Research in Practice" series - essential guides for the burgeoning market research society training and qualifications programme. Written by leading experts on database marketing, customer service and customer relationship marketing (crm), "Consumer Insight" provides comprehensive coverage of the classic areas ... see all copies from $16.01! new only from $25.43! \| SVS
11	Database Marketing: Strategy and Implementation more books like this by Robert Shaw, Merlin Stone, Marlin Stone add to wishlist see all copies from $1.99! first editions
12	Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work more books like this by Merlin Stone, Bryan Foss add to wishlist CRM has become one of the strongest areas of management focus in financial services companies throughout the world. While it is forecast that this will continue for the next few years, many companies are struggling with their CRM programmes. They have rushed ahead with the purchase of new CRM systems, but have not done the work to ensure that ... see all copies from $44.95! new only from $74.43! \| SVS
13	Product planning, an integrated approach more books like this by Merlin Stone add to wishlist see all copies from $7.98! first editions
14	Ancient Mirrors of Womanhood Volume 2 by Merlin Stone add to wishlist see all copies from $1.99! SVS
15	Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers by Merlin Stone add to wishlist We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes ... see all copies from $11.54! new only from $36.12!
16	Field Service Management more books like this by Merlin Stone add to wishlist see all copies from $25.30!
17 view cover	Successful Customer Relation Marketing: New Thinking, New Strategies, New Tools, for Getting Closer to Your Customers more books like this by Merlin Stone, Bryan Foss add to wishlist As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offers gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers through ... see all copies from $15.99! new only from $15.99!
18 view cover	Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients more books like this by Bryan Foss, Tim Hughes, Merlin Stone add to wishlist Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted by the huge up-take for his KAM Masterclass seminars and workshops from sales and marketing people in FS companies all over the world. It follows a similar structure to the original book, ... see all copies from $40.95! new only from $40.95!
19	Quand Dieu Etait Femme by Merlin Stone add to wishlist see all copies from $13.00!
20 view cover	Business Solutions on Demand: How to Transform from a Product-led to a Service-led Company by Mark Cerasale, Merlin Stone add to wishlist "It argues convincingly that companies should look at what solutions they can provide consumers with, rather than looking at what products they can foist upon them...This is an effective guide to delivering real value to the customer through genuine innovative thinking." - "The Marketer". "One of the most successful business solutions tomes ever ... see all copies from $36.65! new only from $36.65!
21	The Paradise Papers: The Suppression of Women's Rites more books like this by Merlin Stone add to wishlist see all copies from $14.45!
22	Database marketing more books like this by Robert Shaw, Merlin Stone add to wishlist see all copies from $2.53! new only from $54.05!
23	Leisure services marketing more books like this by Merlin Stone add to wishlist This study on leisure marketing services shows how to analyze customers and how to manage market analysis and targeting. It shows the key trends in leisure service markets and the marketing objectives and strategy. The book includes case studies. see all copies from $2.53! first editions
24 view cover	Successful Customer Relationship Marketing by Merlin; Foss Stone, Bryan add to wishlist As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offers gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers through ... see all copies from $14.61! new only from $55.40! \| first editions
25	Marketing and Economics more books like this by Merlin Stone add to wishlist see all copies from $11.80! new only from $182.60!

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