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Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age
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Bob Stone, Ron Jacobs, Johna A Greco, Jr. (Foreword by)
For decades, "Successful Direct Marketing Methods" has helped marketers around the world understand and implement complex direct marketing tools and techniques. Now, world-renowned direct marketing experts Bob Stone and Ron Jacobs have completely updated and expanded this classic, bestselling resource.
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Successful Direct Marketing Methods, Seventh Edition
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Bob Stone, Ron Jacobs, H Robert Wientzen (Foreword by)
This is the first book written on direct marketing, which is still the one that all the others are measured against. -0 Jim Kobs, Chairman and CEO, Kobs Gregory Passavant.
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Where's Harry?: Steve Stone Remembers His Years with Harry Caray
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Steve Stone (Introduction by), Bob Costas (Foreword by), Barry Rozner
Stone pays tribute to Harry Caray, one of baseball's biggest legends never to take the field, remembering the unique baseball commentator who was also the game's biggest fan. Photos.
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Where the Buffaloes Roam: Building a Team for Life's Challenges
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Bob Stone, Jenny Stone Humphries
Already a regional bestseller in Atlanta, this is the story of the go-for-broke team drafted by Bob Stone to see him through the biggest challege of his life--kidney cancer. A great resource for anyone who wants to learn to connect in the process of caring. Photos.
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Successful direct marketing methods
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Bob Stone
This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
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Confessions of a Civil Servant: Lessons in Changing America's Government and Military
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Bob Stone
Confessions of a Civil Servant is filled with lessons on leading change in government and the military. Bob Stone based the book on thirty years as a revolutionary in government. It comes at a time when the events of 9-11 are sharpening America's demands for government at all levels that works.
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Where the Buffaloes Roam: Building a Team for Life Challenges
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Bob Stone
Tells the joyous, go-for-broke story of a guy who faced life's toughest challenge with a team of family, friends, and total strangers, he called the Buffaloes. The book responds to our yearning to live life fully and in community with others--how to talk to someone in crisis, how to connect to others, how to organize your own support community. ...
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The Complete Idiot's Guide to Massage Illustrated
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Victoria Jordan Stone, Bob Shell
"Includes full-color photographs and an instructional DVD." There is nothing more relaxing or therapeutic than a deep massage, and with the right instruction, the basic techniques of Swedish Massage Method are easy to master. Fully illustrated with over 80 professional photos, this guide gives clear instruction in the most popular techniques of ...
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Rene Gnam's Direct Mail Workshop: 1,001 Ideas, Tips, Rule Breakers and Brainstorms for Improving Profits Fast
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Rene Gnam, Bob Stone (Foreword by)
'Rene Gnam's Direct Mail Workshop provides what none of us before Gnam have provided: a single source of truisms about effective direct mail techniques. This book serves as a giant checklist of combined knowledge and experience gained from in-the-mail results of mailings by the billions over time...' Bob Stone, Chairman Stone & Adler, Inc.
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The Dating Dilemma: Handling Sexual Pressures
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Bob Stone, Bob Palmer
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Where's Harry?: Steve Stone Remembers 25 Years with Harry Caray
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Steve Stone, Barry Rozner, Bob Costas (Foreword by)
A friend of the legendary sportscaster for more than 20 years, Stone regales readers with hundreds of stories about the baseball icon. Photos.
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Direct Marketing Success Stories
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Bob Stone, Anne Knudsen (Editor)
Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the world's leading direct marketing companies. Their stories will do more ...
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Successful Telemarketing
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Bob Stone, John Wyman
The all-new second edition of this marketing bestseller will keep your business up to speed with rapid changes that are transforming the use of telemarketing. Whether you're starting or strengthening your programs, Stone and Wyman show you the latest techniques to cut costs and increase sales and profits. "This new edition of "Successful ...
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How to Find and Cultivate Customers Through Direct Marketing
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Martin Baier, Bob Stone (Foreword by)
This authoritative guide explains what others only talk about - how to use customer-focused direct marketing techniques to find, develop, and retain long-term customers.
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Medical Causes
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Tanya Lee Stone, Bob Oettinger (Introduction by)
Features celebrities who have made major commitments to helping others by contributing their time, money, and names for a variety of medical causes.
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Successful Direct Marketing Methods: The Bob Stone Direct Marketing Book
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Bob Stone
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He Mele O Hawaii: A Song of Hawaii: A Celebration of Life and Work in the Aloha State
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Scott Stone, Bob Abraham (Photographer)
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New Mexico's Continental Divide Trail: The Official Guide
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Bob Julyan, Tom Till (Photographer), William Stone (Photographer)
The landscape of New Mexico inspires a sense of peace, awe, and grandeur unlike any other state -- and it contains some of the country's most remote and unexplored natural areas. For day hikers, campers, or backpackers planning a long trek, this guide is absolutely essential for charting your way through this rugged and dramatic landscape. Well ...
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Como Hacer Telemarketing Con Exito: Tecnicas Para Aumentar Ventas y Ganancias
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Bob Stone, John Wyman, -. Wyman Stone
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Polite Revolutionary: Lessons From An Uncivil Servant
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Bob Stone
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Successful Telemarketing: Opportunities and Techniques for Increasing Sales and Profits
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Bob Stone
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The Ethics Challenge: Strengthening Your Integrity in a Greedy World
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Bob Stone, Mick Ukleja
This breezy, story-filled guide to becoming a more ethical person explains why ethical behavior is a winning strategy, then lays out six things everyone can do to keep strong and to follow their good intentions.
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Profitable direct mail methods
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Bob Stone
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Multilink Problem Solving Fraction Activities
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Peter Patilla, Len Frobisher, Bob Stone
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Multilink: Rediscovering Fractions
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Peter Patilla, Bob Stone, Cathleen Brady (Editor)
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