"Marketing Research: Text and Cases", the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting and interpreting of marketing research, but is now updated to include Internet surveying. The book provides clear explanations of complex issues and includes a helpful ...
How is each individual's unique personality formed? What is it about personality that can change, and why is change often so slow? Promising approaches to these perennial questions are suggested by the explosion of recent research in neuroscience and brain functioning. This volume presents a coherent, empirically based and clinically useful ...
A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning and maps out key routes for expanding companies in need of specific decision-making procedures. This allows readers to generate their own ideas for developing strategic plans tailored to the ...
The study of the life of Christ is primarily the historical study of the four Gospels. For this purpose, a constant comparison of the four narratives is necessary, and a synopsis indispensable. (Christian)
Is your church viable in the changing marketplace of today--and tomorrow?Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values, emotional needs, moral perspective, and lifestyle. This ...
The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the ...
The author intricately weaves ancient wisdom, modern spirituality, and traditional Christianity into a unique synthesis that will transform one's beliefs about God and life. (Motivation)
Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you analyze your organization's environment, set ...
Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing research and management offer a step-by-step guide on how to market any business. Marketing Management is ...
Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing research and management offer a step-by-step guide on how to market any business. Marketing Management is ...
With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book's emphasis on tested techniques and the examples from the authors'experiences in leading several private educational organizations give you the practical insight ...
My Future Career gives preteen readers an early start on the path to a profession. Each information-packed volume presents seven distinct careers, all related to a particular field of interest. A description of each career is followed by outlines of basic responsibilities and qualifications, and each section ends with an example of a real-life ...
An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these principles to individual organizations. It shows how to analyze constituents' needs and to develop programmes to meet these needs, providing programmes at the right time and place, ...
This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of ...
Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student athletes, parents of athletes, educators, and ...
There is an increasing awareness of the importance of neurological injury in the critically ill patients. The goal of this issue is to discuss current knowledge and state of the art management for patients with neurological injury in the general intensive care environment. It will provide the intensivist with concise evidence-based reviews on a ...
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