Stephen Brown

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including "Marketing...See more

Personality Profile For Stephen Brown

The following is a personality profile of Stephen Brown based on his work.

Stephen Brown is shrewd, skeptical and tranquil.

He is independent, he has a strong desire to have time to himself. He is laid-back as well: he appreciates a relaxed pace in life. But, Stephen Brown is also imaginative: he has a wild imagination.

More than most people, his choices are driven by a desire for discovery.

He is also relatively unconcerned with tradition: he cares more about making his own path than following what others have done. Considers independence to guide a large part of what he does: he likes to set his own goals to decide how to best achieve them.


Writing style analyzed by IBM Watson

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