English for Specific Purposes (ESP) is now well established as an important and distinctive part of English Language Teaching. Since the late 1980's ESP has changed in two very significant respects. Firstly, English for Business Purposes has become an increasingly important, even dominant, area of ESP. Secondly, the work of discourse and genre ...
Designed to help develop reading and familiarization skills in the particular work area of advertising, this book contains passages and exercises, and is accompanied by an answer key and an audio cassette. The book is divided into units, each of which addresses different aspects of advertising and which offers a range of activities, including pre ...
Designed to help develop reading and familiarization skills in the particular work area of marketing, this book contains passages and exercises, and is accompanied by an answer key and an audio cassette. The book is divided into units, each of which addresses different aspects of marketing and which offers a range of activities, including pre ...
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