Frederic Goudy, American type designer, once said, "Anyone who would letterspace lower case would steal sheep." To most people, this comment only adds to the perception that type inhabits a mysterious world with intricate terminology and elaborate rules; added to this are thouasands of type faces out there that all seem to look alike. Until now, ...
FOREWORD BY ERIK SPIEKERMANN How did design help choose a president? Why are people buying houses they cannot afford? Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis? Design matters. Like never before. Disarming the weapons of mass deception. Designers create so much of what we see, what we use, and ...
This book provides the cultural and technological context of type design. It describes the origins and the development of 26 of the leading typefaces in typography, providing biographies of their designers, their histories, development sketches and applications. By describing the history, the background and the current state of affairs, the book ...
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