BOOKS by Bud E Smith, Catalano,
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Internet Marketing for Dummies.
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Frank Catalano, Bud E. Smith
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The ...
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Marketing Online for Dummies
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by
Bud E Smith, Frank Catalano
This guide shows readers the basics of how to make themselves, or their business, known on the Internet. It helps readers evaluate what types of online marketing best matches their goals, then demonstrates how to implement a successful online campaign. The book covers the basics of having an effective Web page with the emphasis on the marketing ...
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