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BOOKS by Robert Shook

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Slam the big door

Slam the big door more books like this

by John D. MacDonald

Published as a paperback original in 1960, this is MacDonald's favorite among his own novels, available for the first time in a quality hardcover edition.

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Jackpot!: Harrah's Winning Secrets for Customer Loyalty

Jackpot!: Harrah's Winning Secrets for Customer Loyalty more books like this

by Robert L Shook

This is the inside story of the gaming company that hit the jackpot playing by its own rules. Robert L Shook, a "New York Times" bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top ...

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Doing Business by the Good Book: 52 Lessons on Success Straight from the Bible

Doing Business by the Good Book: 52 Lessons on Success Straight from the Bible more books like this

by David L Steward, Robert L Shook

In this indispensable volume, Steward presents 52 lessons straight from the Bible on how to succeed in business in a moral and spiritual way.

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How to Close Every Sale

How to Close Every Sale more books like this

by Joe Girard, Robert L. Shook

The author of "How to Sell Anything to Anybody" and "How to Sell Yourself" offers a step-by-step guide through the selling process - straight past the receptionist and into the office of the prospect. He sets out to show how to overcome objections and how to close even the most difficult sale, using the inside tips, the philosophy, the fundamental ...

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Winning the NFL Way: Leadership Lessons from Football's Top Head Coaches

Winning the NFL Way: Leadership Lessons from Football's Top Head Coaches more books like this

by Bob LaMonte, Robert L Shook

Presents a collection of anecdotes, illustrations, inspirational stories, insights, and guidelines on how to accomplish one's goals, overcome challenges, and achieve success from five of the NFL's leading coaches--John Fox, Jon Gruden, Mike Holmgren, Andy Reid, and Mike Sherman. 30,000 first printin

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The Pep Talk: A Football Story about the Business of Winning

The Pep Talk: A Football Story about the Business of Winning more books like this

by Kevin Elko, Robert L Shook

"The Pep Talk" is a fictionalized sports story--with solid business applications--about an underdog football team defeating a formidable opponent.

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Longaberger (R): An American Success Story

Longaberger (R): An American Success Story more books like this

by Dave Longaberger, Tami Longaberger (Foreword by), Robert L Shook (Preface by)

This company history/memoir by the founder of the Longaberger basket company recounts the many obstacles that stood in his way and his unique brand of management style. A maverick entrepreneur, Longaberger's enlightened manner and good business sense built his company into a responsible and respected one with billion-dollar sales.

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It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American Business

It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American Business more books like this

by C Britt Beemer, Robert L Shook

Identifies 15 trends that are changing American business and shows how they can be used to find and keep customers, increase profits, and enjoy greater success, with sections on targeting senior citizens, building community involvement, and enhancing employee loyalty.

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The Customer Rules: The 14 Indespensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World

The Customer Rules: The 14 Indespensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World more books like this

by C Britt Beemer, Robert L Shook

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In "The Customer Rules," C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on ...

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The Greatest Sales Stories Ever Told: From the World's Best Salespeople

The Greatest Sales Stories Ever Told: From the World's Best Salespeople more books like this

by Robert L Shook (Introduction by)

Over 40 of the world's best salespeople - from as broad and diverse a background as the top Electrolux salesman to Ross Perot recounting his days as an IBM salesman - tell some of their favourite stories from the road. Each tale aims to provide a lesson or inspiration.

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I'll Get Back to You more books like this

by Robert L Shook, Eric Yaverbaum

This insider's guide to getting people to return more sales calls, and clinching every sales effort, provides practical tips and ideas. Advice is given on discovering do-or-die techniques that work, and the best ways to handle technology's gatekeepers through fax/answering machines/voice mail.

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Patents, Copyrights, & Trademarks more books like this

by Frank H Foster, Robert L Shook

Now revised and updated - the bestselling guide to protecting your intellectual property rights Patents, Copyrights, & Trademarks Second Edition If you're an entrepreneur, inventor, writer, or artist, making the right legal decisions about your creative work is easy with the newest edition of Patents, Copyrights, and Trademarks. Written in an ...

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America's Best Kept Secret more books like this

by James L Gagan, Robert L Shock, Robert L Shook

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Perfect Sales Presentation more books like this

by Robert L Shook

Five of the most distinguished top sales experts in the country share their experience and tactics for selling successfully.

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The Book of Why: Illu more books like this

by Robert L. Shook, Michael Senett (Photographer)

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The Winner's Circle IV: Wealth Management Insights from America's Best Financial Advisors more books like this

by Robert J Shook

A team of America's most successful financial advisors offer their advice to private investors and financial professionals in this insightful guide. These advisors, who typically reserve their advice for elite and institutional investors, share their private wealth management and investing strategy secrets, including how they provide extraordinary ...

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Longaberger: An American Success Story more books like this

by David H Longaberger, Robert L Shook

This company history/memoir by the founder of the Longaberger basket company recounts the many obstacles that stood in his way and his unique brand of management style. A maverick entrepreneur, Longaberger's enlightened manner and good business sense built his company into a responsible and respected one with billion-dollar sales.

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Predatory Marketing more books like this

by C Britt Beemer, Robert L Shook

"Predatory Marketing" is based on one powerful principle: find out what competitors do best and convince their customers that you can do it better. Applying this prescription to all aspects of marketing, this book reveals proven methods for winning customer satisfaction and loyalty. Includes special nationwide Consumer Mind Reader surveys ...

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Honda: An American Success Story more books like this

by Robert L Shook

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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer more books like this

by C Britt Beemer, Robert Shook

Consumer expert Britt Beemer understands how customers think, why they think that way, and what obstacles must be overcome to generate a sale. Here he shares his encyclopedic knowledge of changing consumer preferences and presents his revolutionary predatory marketing strategy for increasing market share.

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How to Close Every Sale Audio more books like this

by Joe Girard (Read by), Robert L Shook

The world's greatest salesman serves up field-tested, can't-lose techniques to win lifetime customers--and make every sale stick.

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David and Goliath. more books like this

by Barbara Shook Hazen, Robert J. Lee

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Miracle Medicines: Seven Lifesaving Drugs and the People Who Created Them more books like this

by Robert L Shook

Veteran journalist Shook goes behind the scenes to tell the fascinating stories of seven recent breakthrough drugs as well as those individuals who discover, test, and bring these drugs to the public. He also offers a new perspective on the often-maligned pharmaceutical companies.

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Winning images more books like this

by Robert L. Shook

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Turnaround: The New Ford Motor Company more books like this

by Robert L Shook

The story of the greatess comeback in American industrial history. Robert L. Shook traces the causes of Ford's decline and the philosophies and practices that brought it back: the changing nature of the management/labor relationship, customer service, communication and teamwork, and ways to win in a global market.

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