BOOKS by John Sherry, Jr., PH.D.
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The Laws of Innkeepers: For Hotels, Motels, Restaurants, and Clubs
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John Sherry, Jr., PH.D.
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Legal aspects of hospitality management
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John Sherry, Jr., PH.D.
Employee relations, food and liquor liability, partron civil rights, and federal regulations are all subjects that concern hospitality operators, who know that preventing legal problems is the best way to keep profits from being siphoned off by expensive legal hassles. This book gives readers an opportunity to look at hospitality operations from a ...
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
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John Sherry, Jr., PH.D.
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and ...
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Maggie's Farm
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John Sherry, Jr., Ph.D.
John Sherry became a farmer to give him an income so he could write. This memoir details his experiences.
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Land, Wind, and Hard Words: A Story of Navajo Activism
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John Sherry, Jr., Ph.D.
In the early 1990s anthropologist John Sherry lived with Leroy Jackson and Adella Begaye, leaders of Dine CARE, a Navajo organisation dedicated to protecting the environment and its links to Navajo culture. This is his account of the founding, activities, and evolution of Dine CARE, whose original mission was to protect the Navajo forest from the ...
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Time, Space, and the Market: Retroscapes Rising
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Professor Stephen Brown (Editor), John Sherry, Jr., PH.D. (Editor)
Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes and forms, from theme restaurants and flagship stores (Planet Hollywood, Niketown) to festival malls and "new urbanist" communities (Faneuil Hall, Disney's Celebration). This engaging work is the ...
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Legal Aspects of Hospitality Management, Student Workbook
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John Sherry, Jr., PH.D.
Employee relations, food and liquor liability, partron civil rights, and federal regulations are all subjects that concern hospitality operators, who know that preventing legal problems is the best way to keep profits from being siphoned off by expensive legal hassles. This book gives readers an opportunity to look at hospitality operations from a ...
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The Laws of Innkeepers
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John Sherry, Jr., PH.D.
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Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
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Susan Squires (Editor), Bryan Byrne (Editor), John Sherry, Jr., PH.D. (Foreword by)
Explores the opportunities and challenges facing ethnographic researchers and designers who are learning to collaborate as they create breakthrough ideas. Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new ...
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Servicescapes: The Concept of Place in Contemporary Markets
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John Sherry, Jr., Ph.D. (Editor)
A collection of articles which explore various environments and how they influence buyers and sellers in the current market place or servicescapes, forming a reference for those involved in selling in any environment.
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