Your search: Books » Author: Sherman, Barry L
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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
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Joseph R Dominick, PH.D., Barry L Sherman, Fritz J Messere
This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of "Broadcasting, Cable, the Internet and Beyond" have three main goals for every edition: to convey the ...
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Reading Strategies: Focus on Comprehension
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Yetta M. Goodman, Dorothy J. Watson, Carolyn L. Burke
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Broadcasting/Cable and Beyond
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Joseph R Dominick, PH.D., Barry L Sherman, Professor Gary Copeland
Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this ...
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Telecommunications Management: Broadcasting Cable and the New Technologies
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Barry L Sherman
This well-respected text features extensive coverage of domestic and international media management issues, as well as profiles of multinational media corporations and their operations in the U.S. and abroad. New to the second edition are in-depth discussions of the new technologies that are continually shaping the coming information super highway ...
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Telecommunications Management: The Broadcast & Cable Industries
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Barry L Sherman
This book provides a pragmatic presentation of managing radio, television, and cable businesses focusing on their structure and economics, methods of acquisition and finance, programming, sales, and personnel management. Readers are provided with a real-world approach that expertly blends both the business and technical aspects of ...
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