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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy more books like this

by David Shepard Associates, David Associates Shepard

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Dramatically increase your sales with techniques to gather, store, and use customer information. Good customers are too valuable - and hard to find - for you to risk losing them. especially by being passive, indifferent, or indistinguishable from your competitors. "The New Direct Marketing, Third Edition", shows you how to combine database ...

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