A complete guide to succeeding in today's burgeoning seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business - seminars, workshops, classes, conferences - is one of the fastest growing industries in the ...
Expert advice on how to strike a fair deal and command a fair price The Contract and Fee-Setting Guide for Consultants & Professionals No matter how knowledgeable you are in your field No matter how great your track record No matter how expert your advice or impressive your credentials you jeopardize your client base if you do not instill every ...
Provides a large number of tips on the establishment and cultivation of a client base. The guide explains how to establish fees that maximize income, how to raise income with only a small commitment to creative marketing, and how to make old clients generate new referrals.
Packed with research-based strategies, this sourcebook covers every aspect of today's consulting practices. Organized in question-and-answer sections, it discusses establishing a business, sales and marketing, proposals and presentations, financial issues, client relations and more. A key feature is a 13-stage outline for a successful consulting ...
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