Combining insights in negotiation research with the tactics used by some of the world's leading business strategists, "Bargaining for Advantage" is a practial guide to becoming a more effective negotiator. Richard Shell explores the hidden psychology and patterns that govern every bargaining situation. Driven by stories about everything from ...
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.
Focusing on six psychological leverage points, the director of the Wharton Executive Negotiation Workshop outlines a bargaining strategy for business and consumers that is based on the latest research. Included are stories about world-class hagglers such as Benjamin Franklin and Donald Trump.
With a wealth of instructive stories from history and today's headlines, one of the leading authorities in the field of law and business shows how smart business people use the ten percent of legal knowledge that really counts to crack open new markets, fight competitive wars, and both protect and retard innovation.
Negociar un poco mejor puede significar un gran cambio en tu vida. Deja que este renombrado profesor de una de las principales escuelas de negocios del mundo te ensene a negociar mucho mejor. Como director del Wharton Executive Negotiation Workshop, el profesor G. Richard Shell ha ensenado a miles de dirigentes, empresarios y politicos a prosperar ...
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