This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
How dynamic businesses of every size can unleash innovation by inviting customers to co-design what they do and make. Reading line: The 8 Roles Customers Play in Trend-Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most ...
An introduction to 20 of the most successful women in cyberspace, and how they have paved the way for other women in a traditionally male-dominated environment. The book explores the qualities and the strategies women bring to the Internet business, and looks at the challenges they face.
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Praise and reviews - 'this is a must read book...Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons distinguished professor of international marketing, northwestern university, Kellogg school of management. '"Brandchild" will be a valuable addition to ...
Retorno de la Inversion al lector -Descubra las formulas del exito de las companias lideres del mercado. -Conozca los factores criticos para abordar un emprendimiento de e-commerce. -Incorpore las tecnicas para fomentar la lealtad del cliente. Todo comienza con los clientes. O al menos, ese es el lema que siguieron varias empresas pioneras ...
What should companies do to keep ahead when internet commerce gives way to e-business? The past few years have seen a revolution in the design and manufacture of products, and in the pace and agenda of change. This guide gives case studies of cutting-edge business practice from around the world.
An exploration of how 8-14 year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The information in the book is based on a global study across Australia, Brazil, Canada, China, France, Germany, India, Japan, Scandinavia, Spain, the UK and the USA. Drawing on ...
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