Establishing customer loyalty is crucial in any enterprise. Sewell, owner of one of the largest car dealerships in the U.S., reveals his secrets to winning customers over and ensuring they come back.
Establishing customer loyalty is crucial in any enterprise. Sewell, owner of one of the largest car dealerships in the U.S., reveals his secrets to winning customers over and ensuring they come back.
Carl Sewell's proven methods can help entrepreneurs turn their employees into service superstars, develop effective advertising, and, most importantly, keep customers coming back for more.
The man that Tom Peters called "one of the country's savviest entrepreneurs" proves that treating the customer right is the best profit strategy. Carl Sewell's straightforward "cookbook" approach is the book for everyone who deals with customers or clients.
Customer care is an important issue for businesses. All customers, however long-standing, have the choice of whether or not to stay loyal. This book shows how companies can deliver first time, find out what customers want and educate customers into getting the best service for themselves.
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