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BOOKS by Fraser P. Seitel

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Practice of public relations

Practice of public relations more books like this

by Fraser P. Seitel

This book emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new, and there is one "A Question of Ethics" case problem per chapter.

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2

IdeaWise: How to Transform Your Ideas Into Tomorrow's Innovations

IdeaWise: How to Transform Your Ideas Into Tomorrow's Innovations more books like this

by Steve Rivkin, Fraser P Seitel, David Rockefeller (Foreword by)

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company’s existing products and services in order to transform them into new ideas. Well ...

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