BOOKS by Fraser P Seitel

Practice of public relations more books like this

by Fraser P. Seitel

For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to ...

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IdeaWise: How to Transform Your Ideas Into Tomorrow's Innovations more books like this

by Steve Rivkin, Fraser P Seitel, David Rockefeller (Foreword by)

This book offers an easy-to-understand and easy-to-implement method for creating new ideas and new products. It blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known ...

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new only from $2.54! | signed copies | first editions | SVS