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The Cluetrain Manifesto: The End of Business as Usual more books like this

by Christopher Locke, Rick Levine, Doc Searls

Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world ...

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