This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they ...
If you market a product, service, or idea in any business, industry or organization, you must read "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs", a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the ...
Moving at the blink speed of the Internet, Eyeball Wars is the first novel to provide an insider's perspective on the struggles of dot-com start-ups and the clash between old media and new. He seems to have it all: youth, money, fame and a TV-star girlfriend. But Richard is booted out of the family's worldwide newspaper empire with only the shell ...
Stop pushing your message out and start pulling your customers in. Traditional 'outbound' marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to ...
Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.
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