This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...
This newly revised Signet classic includes an extensive overview of Shakespeare's life, a unique introduction to the play, a comprehensive stage history of notable actors, and historical and contemporary dramatic criticism.
Unique in its approach, this text provides students with an intuitive, conceptual understanding of the financial decision-making process--rather than just introducing them to soon-forgotten formulas and calculations of finance. And, by focusing on concept interrelationships, it explores the "big picture" and actual practice--i.e., financial ...
The more you know about classical music, the more you love it. Now, thanks to Classical Music For Dummies, you can achieve a whole new level of insight into both the composers and the compositions that have made classical music one of the great accomplishments of humankind. Classical Music For Dummies doesn't assume that you have a degree in ...
A compendium of bits and pieces of folklore gleaned from Europe, China, Hawaii and other parts of the world. All relate to the hearth and home and spells to safeguard the house, its contents and residents are given in full.
Discover the art of strategic thinking. Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern ...
The most popular places to stay in the national parks of the United States are the lodges built and maintained by the National Park Service. Ranging from simple cabins and abode villas to well-appointed motor inns and resorts, the national park lodges offer options for every kind of visitor. This comprehensive guide details every lodge in the ...
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they ...
"Pogue is a wonderful teacher...He can teach anybody." --Gay Talese, bestselling author of Honor Thy Father "Scott Speck is a great communicator of classical music...Concert audiences and readers alike can't help getting caught up in the joy of his subject." --David Styers, American Symphony Orchestra League Opera is weird. Everybody wears makeup ...
For undergraduate courses in Corporate Finance and Financial Management. With its exciting introduction of the Harley-Davidson focus company theme, this text continues to provide a solid, enduring foundation of the tools of modern theory while at the same time developing the logic behind their use. The "10 Principles of Finance" (formerly "Axioms ...
The sequel to "Presumed Innocent", in which the same main character appears. Alejandro "Sandy" Stern, the most celebrated defence lawyer in the Mid-western city where he lives, comes home from a business trip to find that Clara, his wife of 30 years, has committed suicide.
When you concoct magical simmering pot-pourris, bead a psychic mandala or fashion a magical spell broom, the connection between the craftsperson and divinity grows more intense. This guide to magical craft demonstrates how to make your own powerful tools for self-transformation, from shaman's arrows, Corn Mothers and flower garlands, to magic ...
Featuring over 750 full-color illustrations, this text gives surgeons a thorough working knowledge of anatomy as seen during specific operative procedures. The book is organized regionally and covers 111 open and laparoscopic procedures in every part of the body. For each procedure, the text presents anatomic and technical points, operative ...
"Handcrafting Chain and Bead Jewelry" shows how to create beautiful, dimensional silver, copper, and brass chains using simple tools. The main style is based on the elegant, classical Byzantine pattern, and uses the Golden Ratio to determine the circumference of a chain's interlocking rings based on the thickness of the wire. Illustrated step-by ...
Since the September 11 terrorist attacks against the United States, religious fundamentalism has dominated public debate as never before. Policymakers, educators and the general public all want to know: Why do fundamentalist movements turn violent? Are fundamentalisms a global threat to human rights, security and democratic forms of government? ...
A strong, experimental approach characterizes this text designed for science students enrolled in a mainstream general chemistry course. Students appreciate the logical organization and thorough integration of real, descriptive chemistry with chemical principles. Features: * The text focuses on the experimental approach and provides concrete ...
"The Rough Guide to Australia" is your indispensable guide to one of the most unforgettable countries on earth. This title is packed with practical information on Australian once-in-a-lifetime experiences; from sunrise walks around Uluru; viewing Kangaroo Island's wild seals, sea lions, kangaroos and koalas, bush-camping safaris in UNESCO World ...
The Complete Arden Shakespeare , published for the first time in hardback in 1998, is now available in an updated paperback edition. The Complete Arden Shakespeare contains the texts of all Shakespeare's plays, edited by leading Shakespeare scholars for the renowned Arden Shakespeare series. The paperback edition includes eight newly revised ...
If you market a product, service, or idea in any business, industry or organization, you must read "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs", a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the ...
The long-awaited second edition of this well-received textbook gives a thorough introduction to observational astronomy. Starting with the basics of positional astronomy and systems of time, it continues with charts and catalogs covering both historically important publications and modern electronic databases. The book builds on a fundamental ...
Space was one of the most fiercely fought battlegrounds of the Cold War, the moon its ultimate beachhead. This book is the dual autobiography of two brave combatants of that war, a Soviet cosmonaut and an American astronaut. 16-page photo insert.
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. Chapter on measuring cost and benefit advantage have been eliminated. Integrates insights from the theory of the firm, industrial organization, and strategy research. Contains hundreds of ...
This "Companion to Shakespeare" is an indispensable book for students and teachers of Shakespeare, indeed for anyone with an interest in his plays. It offers a remarkably innovative and comprehensive picture of the theatrical, literary, intellectual, and social worlds in which Shakespeare wrote and in which his plays were produced. The newly ...
Shakespeare and the Book is a lively and learned account of Shakespeare's plays as they were transformed from scripts to be performed into books to be read, and eventually from popular entertainments into the centerpieces of the English literary canon. Kastan examines the motives and activities of Shakespeare's first publishers, the curious ...
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