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BOOKS by David Scott

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly more books like this

by David Meerman Scott

This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

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Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs more books like this

by Craig Stull, Phil Myers, David Meerman Scott

"Tuned In" shows readers how to find unsolved problems in the marketplace and create breakthrough products that people want to buy.

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Burden of proof

Burden of proof more books like this

by Scott Turow

Turow's acclaimed second novel, which topped international bestseller lists, is now available in trade paperback. Sandy Stern, the brilliant defense attorney from "Presumed Innocent", faces an event so emotionally shattering that no part of his life is left untouched. It reveals a family caught in a maelstrom of hidden crimes, shocking secrets, ...

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Foundations of Finance: The Logic and Practice of Financial Management

Foundations of Finance: The Logic and Practice of Financial Management more books like this

by Arthur J Keown

Designed to provide students with a conceptual understanding of the financial decision-making process, rather than just introducing them to the tools and techniques of finance, this book includes FinCoach, a Windows-based software, to help learn how to solve practically any mathematical problem in Corporate Finance.

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Economics of Strategy

Economics of Strategy more books like this

by David Besanko

This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.

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The Magical Household: Spells & Rituals for the Home

The Magical Household: Spells & Rituals for the Home more books like this

by Scott Cunningham, David Harrington

Whether your home is a small apartment or a mansion, you want it to be something special. Now it can be with The Magical Household. Learn how to make your home more than just a place to live. Turn it into a place of security, life, fun and magic. This is not the complex magic of the ceremonial magician. Rather, you will learn simple, quick and ...

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Opera for Dummies

Opera for Dummies more books like this

by David Pogue, Scott Speck

Despite the fact that opera is firmly entrenched in our culture, most fans are intimidated by the snob factor often attached to the genre. This fun and friendly reference provides opera-phobes, as well as opera enthusiasts, an accessible and easy-to-understand guide to the world of opera. Includes a companion CD that contains over an hour of music ...

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Classical Music for Dummies

Classical Music for Dummies more books like this

by David Pogue, Glenn Dicterow, Scott Speck

This friendly guide to the world of classical music--complete with an enhanced CD of classical music movements--offers an easy-to-follow introduction for novice classical music enthusiasts and experienced listeners alike. Cartoon illustrations throughout.

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Spell Crafts

Spell Crafts more books like this

by Scott Cunningham, David Harrington, Scott Harri

Spell Crafts Take a look at your hands. See them as wondrous vehicles of power. Feel the energy that flows through everything you do. Tap into that power! Carve a symbol, dip a candle, mix fragrant herbs, sculpt clay, and make your life all that you want it to be. When crafts are used to create objects intended for ritual or to symbolize the ...

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Green from the Ground Up: Sustainable, Healthy, and Energy-Efficient Home Construction

Green from the Ground Up: Sustainable, Healthy, and Energy-Efficient Home Construction more books like this

by David Johnston, Scott Gibson

This thorough, informative, and up-to-date reference on environmentally conscious, energy-efficient home construction gives builders and architects the tools to respond to growing requests from homeowners for green houses.

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Microsoft CRM 3 for Dummies more books like this

by Joel Scott, David Lee

Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship management (CRM) software or you just want the scoop on the newest version, this handy guide will get you going. Discover how to set up CRM 3, ...

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Electric Circuit Analysis more books like this

by David E Johnson

* Introduces the operational amplifier early, and uses it as a basic element throughout the book. * Provides numerous exercises and examples throughout. * Written in a clear, precise style that has been highly praised throughout many editions.

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Handcrafting Chain and Bead Jewelry: Techniques for Creating Dimensional Necklaces and Bracelets more books like this

by Scott David Plumlee

The entire chain-making process is explained and illustrated for making classical designs in silver, copper, and brass.

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Rock & Roll: Its History & Stylistic Development more books like this

by Joe Stuessy

This interesting book presents a history of rock and roll from its roots through its current trends. It gives a comprehensive analytical insight into the various musical styles of rock, providing thorough historical detail and discussing the social context of each style as it developed, from the early 1950s through the 60s, 70s, 80s, and today. ...

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Six Months Off: How to Plan, Negotiate, and Take the Break You Need Without Burning Bridges or Going Broke more books like this

by Hope Dlugozima, David Sharp, James Scott, PH.D.

This guide will enable the reader to plan and take the break of his or her dreams, without loss of job or nest egg or alienation of family and friends. Based on interviews with more than 200 successful sabbatical takers, it outlines a step-by-step program to negotiate for the time needed, where to find the money, how to use the time to re-energize ...

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Chemistry: Principles & Practice more books like this

by Daniel L Reger

Students appreciate the logical organization and thorough integration of real, descriptive chemistry with chemical principles.

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Complete Guide to the National Park Lodges more books like this

by David Scott, Kay W Scott

The most popular places to stay in the national parks of the United States are the lodges built and maintained by the National Park Service. Ranging from simple cabins and abode villas to well-appointed motor inns and resorts, the national park lodges offer options for every kind of visitor. This comprehensive guide details every lodge in the ...

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The God Strategy: How Religion Became a Political Weapon in America more books like this

by David Scott Domke, Kevin Coe

In The God Strategy, David Domke and Kevin Coe offer a timely and dynamic study of the rise of religion in American politics, examining the public messages of political leaders over the past seventy-five years--from the 1932 election of Franklin Roosevelt to the early stages of the 2008 presidential race. They conclude that U.S. politics today is ...

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Understanding Flight more books like this

by David F Anderson, Scott Eberhardt, Anderson David

The simplest, most intuitive book on the toughest lessons of flight--addresses the science of flying in terms, explanations, and illustrations that make sense to those who most need to understand: those who fly. Debunks long-rooted misconceptions and offers a clear, minimal-math presentation that starts with how airplanes fly and goes on to ...

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Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor more books like this

by David Logan Scott

More than 100 case studies illustrating real-world investment examples--plus 50 insightful tips from industry professionals--make this new edition the most comprehensive and useful reference for today's investor.

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The Arden Shakespeare Complete Works more books like this

by William Shakespeare

The Complete Arden Shakespeare, published for the first time in 1998, is now available in an updated hardback edition. The Complete Arden Shakespeare contains the texts of all Shakespeare's plays, edited by leading Shakespeare scholars for the renowned Arden Shakespeare series. The updated edition includes eight newly revised playtexts as ...

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Macroeconomics and the Global Business Environment more books like this

by David Miles, Andrew Scott

Why is the standard of living in some countries so much higher than in others? Why does unemployment sometimes rise sharply in a short time and what can governments do about it? When, if ever, should governments borrow to finance spending? Written with a strong global business focus, Miles and Scott's Macroeconomics and the Global Business ...

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Guide to the National Park Areas: Western States more books like this

by David Scott, Kay W Scott

From day trips to Fort Bowie National Historic Site in Arizona to a longer vacation at Grand Teton National Park in Wyoming, there are many opportunities to enjoy the great outdoors in America's national parks.

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ASP.Net 2.0 MVP Hacks and Tips more books like this

by David Yack, Joe Mayo, Scott Hanselman

This unique book offers readers invaluable information from the cream of the crop-Microsoft MVPs-who are now sharing undocumented hacks for the first time Packed with superlative advice on ASP, Microsoft's popular technology for Web sites, this book will help readers become more productive developers, find solutions to problems they thought ...

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Designing and Managing a Research Project: A Business Student's Guide more books like this

by Dr. Michael Jay Polonsky, David Scott Waller

"The authors did an excellent job of addressing many of the 'real world' issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects... An excellent text... It is concise, very readable and addresses many of ...

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