This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...
This newly revised Signet classic includes an extensive overview of Shakespeare's life, a unique introduction to the play, a comprehensive stage history of notable actors, and historical and contemporary dramatic criticism.
Unique in its approach, this text provides students with an intuitive, conceptual understanding of the financial decision-making process--rather than just introducing them to soon-forgotten formulas and calculations of finance. And, by focusing on concept interrelationships, it explores the "big picture" and actual practice--i.e., financial ...
The more you know about classical music, the more you love it. Now, thanks to Classical Music For Dummies, you can achieve a whole new level of insight into both the composers and the compositions that have made classical music one of the great accomplishments of humankind. Classical Music For Dummies doesn't assume that you have a degree in ...
A compendium of bits and pieces of folklore gleaned from Europe, China, Hawaii and other parts of the world. All relate to the hearth and home and spells to safeguard the house, its contents and residents are given in full.
When you concoct magical simmering pot-pourris, bead a psychic mandala or fashion a magical spell broom, the connection between the craftsperson and divinity grows more intense. This guide to magical craft demonstrates how to make your own powerful tools for self-transformation, from shaman's arrows, Corn Mothers and flower garlands, to magic ...
This is a thorough, informative and up-to-date reference on green, sustainable and energy-efficient home construction. Starting with clear explanations of the concepts and fundamentals of green, healthy and energy-efficient construction, this book walks readers through the entire construction process, injecting expert advice at every decision ...
The sequel to "Presumed Innocent", in which the same main character appears. Alejandro "Sandy" Stern, the most celebrated defence lawyer in the Mid-western city where he lives, comes home from a business trip to find that Clara, his wife of 30 years, has committed suicide.
Discover the art of strategic thinking. Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern ...
For undergraduate courses in Corporate Finance and Financial Management. With its exciting introduction of the Harley-Davidson focus company theme, this text continues to provide a solid, enduring foundation of the tools of modern theory while at the same time developing the logic behind their use. The "10 Principles of Finance" (formerly "Axioms ...
The most popular places to stay in the national parks of the United States are the lodges built and maintained by the National Park Service. Ranging from simple cabins and abode villas to well-appointed motor inns and resorts, the national park lodges offer options for every kind of visitor. This comprehensive guide details every lodge in the ...
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they ...
"Handcrafting Chain and Bead Jewelry" shows how to create beautiful, dimensional silver, copper, and brass chains using simple tools. The main style is based on the elegant, classical Byzantine pattern, and uses the Golden Ratio to determine the circumference of a chain's interlocking rings based on the thickness of the wire. Illustrated step-by ...
"Pogue is a wonderful teacher...He can teach anybody." --Gay Talese, bestselling author of Honor Thy Father "Scott Speck is a great communicator of classical music...Concert audiences and readers alike can't help getting caught up in the joy of his subject." --David Styers, American Symphony Orchestra League Opera is weird. Everybody wears makeup ...
This guide will enable the reader to plan and take the break of his or her dreams, without loss of job or nest egg or alienation of family and friends. Based on interviews with more than 200 successful sabbatical takers, it outlines a step-by-step program to negotiate for the time needed, where to find the money, how to use the time to re-energize ...
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, "Microsoft Dynamics CRM 4 For ...
Since the September 11 terrorist attacks against the United States, religious fundamentalism has dominated public debate as never before. Policymakers, educators and the general public all want to know: Why do fundamentalist movements turn violent? Are fundamentalisms a global threat to human rights, security and democratic forms of government? ...
A strong, experimental approach characterizes this text designed for science students enrolled in a mainstream general chemistry course. Students appreciate the logical organization and thorough integration of real, descriptive chemistry with chemical principles. Features: * The text focuses on the experimental approach and provides concrete ...
What do US Special Ops, George Washington, Mao Tse-tung, Sparticus, Oprah Winfrey, and Apple Computers all have in common? In addition to boldness, daring, and a never-say-die attitude, they are among the most successful practitioners of insurgency tactics - the same tactics you need to succeed in your ongoing battle for the hearts, minds, and ...
The long-awaited second edition of this well-received textbook gives a thorough introduction to observational astronomy. Starting with the basics of positional astronomy and systems of time, it continues with charts and catalogs covering both historically important publications and modern electronic databases. The book builds on a fundamental ...
Space was one of the most fiercely fought battlegrounds of the Cold War, the moon its ultimate beachhead. This book is the dual autobiography of two brave combatants of that war, a Soviet cosmonaut and an American astronaut. 16-page photo insert.
This courageous story about the extraordinary life and distinguished career of Carl Brashear--the first African-American master chief navy diver--has been made into a major motion picture starring Robert Deniro, Cuba Gooding, Jr., and Charlize Theron. This edition includes an exclusive interview with Brashear, an Introduction written by him, and a ...
For many years the study of pre-seventeenth-century English drama was shaped largely by an understanding that everything written revolved around the individual author, either as part of the tradition that prepared the way for Shakespeare or as part of his legacy.Now twenty-five original essays by leading theorists and historians chart a ...
Shakespeare and the Book is a lively and learned account of Shakespeare's plays as they were transformed from scripts to be performed into books to be read, and eventually from popular entertainments into the centerpieces of the English literary canon. Kastan examines the motives and activities of Shakespeare's first publishers, the curious ...
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