"Integrated Marketing Communications" challenges business to confront a fundamental dilemma in today's marketing - the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete -and shows marketers how to ...
"Pedretti's Occupational Therapy Skills for Physical Dysfunction" gives a comprehensive, in-depth overview of occupational therapy history and theory, the occupational therapy process and practice, evaluation and intervention in the occupational performance areas, performance skills and client factors, implementation of intervention, and ...
This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. In "IMC - ...
To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages or by presenting business ideas. To make the experience challenging for students, this book progresses from business communication basics to challenging ...
Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse, misuse, and abuse. This text identifies key misconceptions in the field and shows professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management. The book ...
Facing cancer is a life-changing event, one that prompts soul-searching and a reevaluation of all that one holds to be true. In the years following their own cancer treatments, authors Elena Dorfman and Heidi Schultz Adams were left wondering, What difference has cancer made in other people's lives? What does it mean to survive a life-threatening ...
The Elements of Electronic Communication is a brief, practical, how-to guide to effective electronic communication. It puts the contemporary technology of electronic media into context by offering examples of how writers create electronic messages and how receivers of electronic messages respond. The Elements of Electronic Communication offers ...
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