BOOKS by Howard Schlossberg

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Sports Marketing more books like this

by Howard Schlossberg

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From NBA sponsorship to fantasy sport marketing and auto racing's powerful fan attraction, Sports Marketing shows in surprising detail how companies leverage the emotional attachment that fans display for their favorite sports, events, teams, and individual athletes. Sports marketing is emerging as a key element of integrated marketing plans, from ...

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Married Women Are Easy more books like this

by Howard Schlossberg

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