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BOOKS by Leon G Schiffman

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Consumer Behavior

Consumer Behavior more books like this

by Leon G Schiffman

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on ...

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new only from $8.84! | first editions | SVSClick for books eligible for free or discount Super Value Shipping.

2

Consumer behaviour

by Leon G. Schiffman

see all copies from $76.95!

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Consumer behaviour

by Leon G. Schiffman

see all copies from $69.99!

new only from $69.99!

4

Comportamiento del Consumidor - 5b: Edicion more books like this

by Leon G Schiffman

Resumen de contenido: Introduccion. El consumidor como individuo. Los consumidores y sus entornos sociales y culturales. El proceso de toma de decisiones del consumidor. El comportamiento del consumidor y la sociedad. Apendices. Glosario.

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