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Essentials of Contemporary Advertising
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William F Arens, David Schaefer, Arens William
"Essentials of Contemporary Advertising, 1/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This ...
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Economics of Strategy
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David Besanko
Discover the art of strategic thinking. Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern ...
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Economics of Strategy
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Mark Shanley, David Dranove, /Scott Schaefer
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. Chapter on measuring cost and benefit advantage have been eliminated. Integrates insights from the theory of the firm, industrial organization, and strategy research. Contains hundreds of ...
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Separation Anxiety in Children and Adolescents: An Individualized Approach to Assessment and Treatment
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Andrew R Eisen, PH.D., PhD, Charles E Schaefer, PH.D., David H Barlow, Ph.D. (Foreword by)
Separation anxiety is a distressing problem that affects children and adolescents of all ages, yet until now few specific treatments were available. This indispensable book presents a readily accessible, research-based approach to understanding the unique challenges of separation anxiety and giving children and parents the skills they need to ...
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Sailing to Hemingway's Cuba
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Dave Schaefer
A lifelong fan of Hemingway, Dave Schaefer decided he would sail to Cuba. This text recounts his 2000 mile journey to the Florida Keys and Havana in his 32-foot sloop "Dream Weaver". A glimpse of Cuba's unique atmosphere is revealed, including Hemingway's home which has been perfectly preserved.
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Freedom Over Servitude: Montaigne, La Boetie, and on Voluntary Servitude
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David Lewis Schaefer (Editor), Michael P Platt
Examines the relationship between Montaigne's "Essais", one of the classic works on the French philosophical and literary traditions, and the writings attributed by Montaigne to his friend, the French "humanist" Etienne de la Boetie, which challenge prevailing views of Montaigne and his writings.
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Illiberal Justice: John Rawls Vs. the American Political Tradition
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David Lewis Schaefer
Often considered the greatest American political philosopher of the twentieth century, and the most important liberal theorist since John Stuart Mill, John Rawls enjoys a practically sacrosanct status among scholars of political theory, law, and ethics. In "Illiberal Justice", David Schaefer offers the most thorough challenge to Rawls' doctrine ...
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Surefire Strategies for Growing Your Home-Based Business: Win More Clients, Charge What You're Worth, Collect What You Owed, Get the Money You Need to
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David Schaefer
David Schaefer offers the definitive source of information specifically targeted to home-based businesses which have encountered a 24-month slump. He pulls no punches in describing the opportunities and challenges facing these enterprises. Here, he describes the process of fine-tuning the four key engines that keep an enterprise strong.
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Active Duty: Public Administration as Democratic Statesmanship: Public Administration as Democratic Statesmanship
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Peter Augustine Lawler (Editor), Robert Martin Schaefer (Editor), David Lewis Schaefer (Editor)
In Active Duty, a distinguished group of contributors examines the role of the American civil service under the Constitution.
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Tiempo de Cosecha/Harvest Time
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Ted Schaefer, David Mallick (Translator)
Counting, sorting and classifying, graphing.
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Psalms
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Konrad Schaefer, David W Cotter (Editor), Jerome T Walsh, Ph.D. (Editor)
In "Psalms", Schaefer focuses on the structure of each psalm, its dramatic plot, modes of discourse, rhetorical features, and effective use of imagery to portray theology and the spiritual life. Schaefter portrays each poem's inner dynamic to acquaint readers with the poet and the community which prayed and preserved the composition, allowing ...
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The Future of Cities: Essays Based on a Series of Lectures Sponsored by the Worcester Municipal Research Bureau
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David Schaefer
This work commemorates the tenth anniversary of the Worcester Municipal Research Bureau, a non-profit organisation which conducts non-partisan research on issues facing Worcester's municipal government. The essays focus on the shift of power from federal and state governments to the local level.
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The Statesman: By Sir Henry Taylor Revised Edition
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Sir Henry Taylor, David Lewis Schaefer (Editor), Roberta Rubel Schaefer (Editor)
Sir Henry Taylor's classic treatise "The Statesman", originally published in 1836, was the first modern book to be devoted to the subject of public administration. It has been read and studied by generations for its keen insights into the relationship between public administrators and elected officials in a democracy. It has also been appreciated ...
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The Tale of the Mouse's Tail
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David Schaefer, Maxine Schaefer, Jonathan Dixon (Illustrator)
A mouse's reply to Alice's question about why it hates dogs and cats is repeated in various typographies as it "grows" into a longer and longer tail and in various languages, including French, German, Japanese and Russian.
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Active Duty: Public Administration as Democratic Statesmanship
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Peter Augustine Lawler (Editor), David Schaefer (Editor), Robert Schaefer (Editor)
An examination of the role of the American civil service under the Constitution. The common concern that unites the otherwise diverse approaches of the authors is the conception of public administration as a particular form of political activity. The contributors relate administrative issues to the broader questions of political life, such as ...
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Political Philosophy of Montaigne
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David Lewis Schaefer
Arguing that Montaigne was a far more systematic and radical figure than other scholars have recognized, David Lewis Schaefer demonstrates that Montaigne offers important lessons about the theoretical foundations of modern politics and morality.
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Justice or Tyranny?: A Critique of John Rawls's a Theory of Justice
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David Lewis Schaefer
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Where Did You Change? a Light Look at Bathing Machines
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Mary And David Schaefer
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A Job Description for Kids
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Dick Schaefer, David Wilmes, Johnson Institute
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A Job Description for Parents
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Dick Schaefer, David Wilmes, Johnson Institute
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Problems in Western civilization; the challenge of history
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Ludwig Frederick Schaefer (Editor), David Henry Fowler, Jacob Ernest Cooke
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James Thomson, B. V.: beyond "The city."
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William David Schaefer
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The New Egalitarianism: Questions and Challenges
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David Lewis Schaefer
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