BOOKS by W Earl Sasser, Jr.
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The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
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James L Heskett, James L Herskett, Earl W Sasser, Jr.
Directly linking profit and growth not only to customer loyalty and satisfaction but to employee productivity, the authors present a step-by-step action plan for managing, marketing, hiring, delivering services, and assessing results. In-depth case examples demonstrate how the best companies have managed in this regard. 50 line drawings.
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Service Breakthroughs: Changing the Rules of the Game
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James L Heskett, W Earl Sasser, Jr., Christopher W L Hart
In this title three service management experts show exactly how breakthrough managers have developed a strategic service vision, built loyalty, and positioned their service more successfully than their competitors.
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The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees
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James L Heskett, W Earl Sasser, Jr., Leonard A Schlesinger
Drawing on decades of research at the Harvard Business School, the authors show how any company can achieve outstanding growth and profitability by adopting their proven organizing framework: the value profit chain.
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The Service Management Course: Cases and Readings
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Earl W. Sasser, W. Earl Sasser, Jr., James L. Heskett
In this companion volume to Service Breakthroughs, Sasser, Hart, and Heskett present 36 in-depth case studies and ten readings which focus on "breakthrough" service providers--firms which have changed the rules of the game in their industries. Designed for classroom adoption in business schools or as a text for in-house corporate training programs ...
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Management of Service Operations: Text, Cases, and Readings
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W Earl Sasser, Jr.
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Cases in Operations Management: Analysis and Action
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W Earl Sasser, Jr.
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