BOOKS by Dr. Everett M Rogers

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1	Diffusion of Innovations, 5th Edition more books like this by Dr. Everett M Rogers add to wishlist In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who ... see all copies from $20.07! new only from $20.07! \| SVS
2	History of Communication Study more books like this by Dr. Everett M Rogers add to wishlist see all copies from $59.59! new only from $65.00! \| first editions
3	Communication Technology: The New Media in Society more books like this by Dr. Everett M Rogers add to wishlist The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding ... see all copies from $1.99! new only from $9.90! \| first editions \| SVS
4	Designing Health Communication Campaigns: What Works? more books like this by Thomas E Backer, Ph.D., Pradeep Sopory, Dr. Everett M Rogers add to wishlist This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health ... see all copies from $11.15! new only from $48.96! \| SVS
5	Agenda-Setting more books like this by Dr. James W Dearing, PH.D., Dr. Everett M Rogers, Steven H Chaffee (Foreword by) add to wishlist What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the ... see all copies from $26.50! new only from $48.71! \| SVS
6	Communication in Organizations more books like this by Dr. Everett M Rogers, Rekha Agarwala-Rogers add to wishlist Effective advice on communication at every level in an organization, by the author of "Communications Strategies for Family Planning". see all copies from $1.99! new only from $1.99! \| first editions \| SVS
7	Combating AIDS: Communication Strategies in Action more books like this by Devi M Akella, Arvind Singhal, Dr. Everett M Rogers add to wishlist This book was awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA. 'This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and ... see all copies from $12.00! new only from $17.09! \| first editions \| SVS
8	Organizational Aspects of Health Communication Campaigns: What Works? more books like this by Thomas E Backer, Ph.D., Dr. Everett M Rogers (Editor) add to wishlist How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading ... see all copies from $39.89! new only from $53.32! \| SVS
9	The Beginnings of Communication Study in America: A Personal Memoir more books like this by Wilbur Lang Schramm, Steven H Chaffee (Editor), Dr. Everett M Rogers (Editor) add to wishlist Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold ... see all copies from $42.63! new only from $48.96! \| SVS
10	Entertainment-Education and Social Change: History, Research, and Practice more books like this by Arvind Singhal (Editor), Michael J Cody (Editor), Dr. Everett M Rogers (Editor) add to wishlist This title grew out of several previous efforts to tell the story of entertainment-education. It represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners, and researchers and display a wide range of nationalities and theoretical orientations. ... see all copies from $37.99! new only from $55.98!
11 view cover	R&d Collaboration on Trial more books like this by David V Gibson, Dr. Everett M Rogers add to wishlist Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of U.S. electronic firms joined forces in 1982 to form the first U.S. for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). Since then more than 200 other consortia have been formed in a variety of industries. The ... see all copies from $7.00! new only from $38.00! \| first editions
12 view cover	Methodology, Theory, and Knowledge in the Managerial and Organizational Sciences: Actions and Consequences more books like this by Eliezer Geisler, Dr. Everett M Rogers (Foreword by) add to wishlist The author of this text argues that the over-reliance on co-variation and statistical methods, instead of process approach and in-depth analysis, produces meaningless knowledge in organizational sciences. He offers instead his approach based on "dynamic morphologies". see all copies from $11.99! new only from $15.20! \| first editions
13 view cover	Silent Voices of World War II more books like this by Dr. Everett M Rogers, Nancy R Bartlit add to wishlist The authors provide a voice for these previously silent heroes of World War II: enlisted men and women at Los Alamos who actually fabricated the atomic bomb, Navajo Marine privates, National Guard enlisted men, and Japanese American internees. see all copies from $8.28! new only from $21.17! \| first editions \| SVS
14 view cover	Combating AIDS: Communication Strategies in Action more books like this by Dr. Everett M Rogers, Arvind Singhal add to wishlist This title was awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA. 'This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and ... see all copies from $18.00! new only from $29.92! \| first editions
15	India's Information Revolution more books like this by Arvind Singhal, Dr. Everett M Rogers add to wishlist This book examines the impact of the information revolution in India at the cultural, political and technical level. The authors show to what extent India is becoming an information society, how communication technologies are bringing about notable change in Indian society and even in government operations. The picture presented is balanced, with ... see all copies from $2.81! new only from $24.67! \| first editions \| SVS
16	Social Change in Rural Societies: An Introduction to Rural Sociology more books like this by Dr. Everett M Rogers add to wishlist see all copies from $3.99! new only from $99.00!
17 view cover	India's Communication Revolution: From Bullock Carts to Cyber Marts more books like this by Dr. Everett M Rogers, Arvind Singhal add to wishlist This book explores the recent social changes in Indian society, resulting from the applications of new communication technologies such as satellites, cable television and the Internet. Though far from becoming an information society, it shows how India is making remarkable progress in that direction through an informatization strategy: the process ... see all copies from $13.40! new only from $20.36! \| SVS
18 view cover	Silent Voices of World War II (Softcover) more books like this by Nancy R Bartlit, Dr. Everett M Rogers add to wishlist When World War II began, New Mexico had a population of 531,815 inhabitants, one of the least populated of the 48 states. Yet, New Mexico and New Mexicans played a key role in the outcome of the War in the Pacific. The New Mexico National Guard was the first U.S. military unit to fight the Japanese, holding on for four months on Bataan, and then ... see all copies from $17.47! new only from $17.47! \| SVS
19 view cover	The Media Revolution in America and in Western Europe: Volume II in the Paris-Stanford Series more books like this by Dr. Everett M Rogers, Francis Balle add to wishlist This step is a step toward greater internationalization of mass communication research. Existing differences between the mass media of North American and Western European countries provide a basis for comparative anlayses that illustrate how differences in national mass media systems can contribute towards intellectual understanding of ... see all copies from $14.00! new only from $72.88!
20 view cover	Press Freedom and Development: A Research Guide and Selected Bibliography more books like this by Clement E Asante (Compiled by), Dr. Everett M Rogers (Foreword by) add to wishlist Covering over 500 of the most frequently cited works in political communication and development communication, this work should provide students and scholars with a valuable reference tool. It includes an examination of press freedom issues worldwide. see all copies from $111.55! new only from $111.55! \| SVS
21	Communication and Development: Critical Perspectives more books like this by Dr. Everett M Rogers add to wishlist see all copies from $41.86!
22 view cover	A History of Communication Study: A Biographical Approach more books like this by Dr. Everett M Rogers add to wishlist see all copies from $145.19!
23	Communication Networks: Toward a New Paradigm for Research more books like this by Dr. Everett M Rogers add to wishlist see all copies from $225.28!
24	Silicon Valley Fever: Growth of High-Technology Culture more books like this by Dr. Everett M Rogers add to wishlist see all copies from $1.99! signed copies \| first editions
25 view cover	Entertainment-Education: A Communication Strategy for Social Change more books like this by Arvind Singhal, Dr. Everett M Rogers add to wishlist Singhal and Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of purposely designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favourable attitudes, ... see all copies from $44.30! new only from $44.30!

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