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1. The Price Advantage
by Michael V Marn, Eric V Roegner, Craig C Zawada
"The Price Advantage" by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in ... More
See all Hardcovers | List of all editions
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2. The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage
by Michael V Marn, Eric V Roegner, Craig C Zawada
Pricing--for any company in any industry--is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing ... More
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