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Robert Bell

From Lifeguard to Sun King is a compelling account of the life of Robert Bell; the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs. Bell and his co-author Joe Carlen recount how and why his unique approach to product development, distribution, and marketing led him from the lifeguard chair to the throne of the "Sun King": The man who created the Sun Care industry and built a consumer products empire. However, with all its shocking and frequently...See more