BOOKS by Steve Rivkin

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1	Differentiate or Die: Survival in Our Era of Killer Competition more books like this by Jack Trout, Steve Rivkin "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."--David Ogilvy In today's ultra--competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more ... see all copies from $1.99! new only from $4.25! \| signed copies \| first editions \| SVS
2	The Making of a Name: The Inside Story of the Brands We Buy more books like this by Steve Rivkin, Fraser Sutherland How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names-how they've indelibly stamped cultures around the world; who makes ... see all copies from $4.20! new only from $7.83! \| first editions
3	The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right more books like this by Jack Trout, Steve Rivkin 'Engaging...Trout practices what he preaches' - "Publishers Weekly". 'Compelling' - "Booklist". It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic "Positioning" shows managers how to banish jargon, articulate their ... see all copies from $1.99! new only from $4.22! \| signed copies \| first editions \| SVS
4	IdeaWise: How to Transform Your Ideas Into Tomorrow's Innovations more books like this by Steve Rivkin, Fraser P Seitel, David Rockefeller (Foreword by) This book offers an easy-to-understand and easy-to-implement method for creating new ideas and new products. It blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known ... see all copies from $1.99! new only from $2.52! \| signed copies \| first editions \| SVS
5	El Nuevo Posicionamiento more books like this by Jack Trout, Steve Rivkin Lo mas reciente sobre la estrategia de negocios numero unodel mundo: el posicionamiento. Como lograr penetrar en lamente de los usuarios, saturada de mensajes publicitarios, y que hacer si otra empresa ya se ha aduenado se esa mente. see all copies from $24.99! new only from $37.99!
6	Differentiate or Die more books like this by Jack Trout, Steve Rivkin, Patrick Cullen (Narrator) see all copies from $21.98! new only from $21.98! \| SVS
7	El Poder de Lo Simple more books like this by Jack Trout, Steve Rivkin Este conocido autor de cinco best-seller es uno de los estrategas mas importantes de nuestros dias; es el responsable de algunas de las ideas mas frescas que se han incorporado al marketing en la ultima decada. Es presidente de Trout & Partners, una red de boutiques de consultoria, con base en Connecticut, EE.UU. y asociados en Europa, Sudamerica ... see all copies from $99.00!

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