BOOKS by Laura Ries

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1	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: "The 11 Immutable Laws of Internet Branding" Smart and accessible, "The 22 Immutable Laws of Branding" is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the ... see all copies from $1.99! new only from $7.99! \| first editions \| SVS
2	The Fall of Advertising and the Rise of PR more books like this by Al Ries, Laura Ries Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented ... see all copies from $1.99! new only from $3.80! \| signed copies \| first editions \| SVS
3	The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival more books like this by Al Ries, Laura Ries What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, "The Origin of Brands," the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in ... see all copies from $1.99! new only from $4.79! \| signed copies \| first editions \| SVS
4	The 11 Immutable Laws of Internet Branding more books like this by Al Ries, Laura Ries Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet. The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own ... see all copies from $1.99! new only from $4.45! \| signed copies \| first editions
5	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands more books like this by Al Ries, Laura Ries In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that built and established them. Ries and Ries lay down the ... see all copies from $2.33! new only from $2.89! \| SVS
6	La Caida de La Publicidad y Elauge de Las Rrpp: The Fall of Advertising and the Rise of PR more books like this by Al Ries, Laura Ries - La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones publicas pueden aportar esa credibilidad.- El enfoque de bing-bang, defendido por los publicitarios, debe ser abandonado a favor de una creacion lenta con RR PP.- La publicidad debe usarse solo para mantener las marcas, una vez que ... see all copies from $32.37! new only from $32.37!
7	El Origen de Las Marcas more books like this by Al Ries, Laura Ries see all copies from $23.61! new only from $23.62!
8	Las 22 Leyes Inmutables de La Marca more books like this by Al Ries see all copies from $99.00!
9	Die Entstehung Der Marken by Al; Ries Ries, Laura see all copies from $60.21! new only from $60.21!
10	11 Consagradas Leis De Marcas Na Internet, as by Laura Ries; Al Ries see all copies from $49.99!

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