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BOOKS by Al Ries

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1	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations. see all copies from $2.75! new only from $4.94! \| first editions \| SVS
2	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two more books like this by Al Ries, Jack Trout The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. see all copies from $1.99! new only from $8.81! \| SVS
3	Marketing Warfare more books like this by Al Ries More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week". see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
4	Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace more books like this by Al Ries, Jack Trout Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback. see all copies from $3.10! new only from $9.36! \| first editions \| SVS
5	The Fall of Advertising and the Rise of PR more books like this by Al Ries, Laura Ries Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations. see all copies from $1.99! new only from $3.73! \| signed copies \| first editions \| SVS
6	Focus: The Future of Your Company Depends on It more books like this by Al Ries The author guides managers back on track and explains how companies that focus on core products and get rid of extraneous, energy-wasting areas, are the most successful. With examples from a variety of industries, Ries reveals which corporations are focused--such as Volvo and McDonald's--and predicts the kind of corporate thinking that is destined ... see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
7	Positioning: The Battle for Your Mind more books like this by Jack Trout A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!" see all copies from $1.99! new only from $10.00! \| first editions \| SVS
8	Bottom-Up Marketing more books like this by Al Ries, Jack Trout From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions
9	Positioning: The Battle for Your Mind, 20th Anniversary Edition more books like this by Al Ries, Jack Trout Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....David Bohnett, Chairman and Founder of GeoCities. . A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available ... see all copies from $12.49! new only from $13.76! \| SVS
10	The 11 Immutable Laws of Internet Branding more books like this by Al Ries, Laura Ries The maestros of marketing divulge the revolutionary strategies and secrets of turning a company or product into a hot brand on the Internet. Short and to the point, this book offers practical advice for all types of businesses. Photos throughout. see all copies from $1.99! new only from $4.45! \| signed copies \| first editions \| SVS
11 view cover	Positioning: The Battle for Your Mind more books like this by Al Ries Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those ... see all copies from $1.99! new only from $5.02! \| signed copies \| first editions \| SVS
12 view cover	22 immutable laws of branding. more books like this by Al Ries From the renowned marketing guru and bestselling author of "The 22 Immutable Laws of Marketing" comes the definitive word on branding--essential for doing business in today's cluttered marketplace. Abridged. see all copies from $4.00! new only from $8.17!
13 view cover	The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival more books like this by Al Ries, Laura Ries The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building. see all copies from $1.99! new only from $4.79! \| signed copies \| first editions
14	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk more books like this by Al Ries, Jack Trout World-renowned marketing consultants and bestselling authors Al Ries and Jack Trout reveal 22 laws of marketing, with hundreds of examples that illustrate their success, in this innovative and sensible guide to marketing. Each law is described in detail and backed up by numerous examples of what worked and what didn't in the international ... see all copies from $1.99! new only from $12.27! \| first editions
15	Horse Sense: The Key to Success is Finding a Horse to Ride more books like this by Al Ries, Jack Trout see all copies from $1.99! new only from $13.31! \| first editions
16 view cover	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands more books like this by Al Ries, Laura Ries The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building. see all copies from $2.50! new only from $2.50! \| SVS
17 view cover	The Research Funding Guidebook: Getting It, Managing It, and Renewing It more books like this by Dr. Joanne B Ries, Carl G Leukefeld Although the landscape of research funding is continually changing, over the past several years one feature has remained consistent: people who are young in their careers are expected to take on not only the responsibility of applying for external funding, but are also required to get it, manage it, and renew it in order to keep their research ... see all copies from $6.07! new only from $54.81! \| SVS
18 view cover	The 22 Immutable Laws of Marketing more books like this by Al Ries, Jack Trout Two renowned marketing consultants distill everything they have learned in 40+ years about what makes a few companies hugely successful and most others failures. Examples from well-known companies demonstrate each law. see all copies from $2.95! new only from $7.92! \| SVS
19 view cover	Microbranding: Build a Powerful Personal Brand and Beat Your Competition more books like this by T. Scott Gross, Al Ries (Foreword by) Learn how to own or "micro-brand" a tiny corner in the mind of someone you want to impress see all copies from $2.15! new only from $13.74! \| signed copies \| first editions \| SVS
20 view cover	Future Focus: How 21 Companies Are Capturing 21st Century Success more books like this by Theodore B Kinni, Al Ries The authors reveal four hard criteria and four soft criteria to draw out the secrets of success and the lessons other businesses can learn. see all copies from $1.99! new only from $1.99! \| first editions
21 view cover	Horse Sense: How to Pull Ahead on the Business Track more books like this by Al Ries, Jack Trout America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle. see all copies from $1.99! new only from $53.95! \| first editions
22	The 22 immuntable laws of marketing more books like this by Al Ries, Jack Trout see all copies from $1.99!
23 view cover	Focus more books like this by Al Ries The author guides managers back on track and explains how companies that focus on core products and get rid of extraneous, energy-wasting areas, are the most successful. With examples from a variety of industries, Ries reveals which corporations are focused--such as Volvo and McDonald's--and predicts the kind of corporate thinking that is destined ... see all copies from $1.99!
24 view cover	El Origen de Las Marcas more books like this by Al Ries, Laura Ries see all copies from $25.96! new only from $25.97!
25 view cover	Caida de La Publicidad y El Auge de Las RR.Pp. more books like this by Al Ries - La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones publicas pueden aportar esa credibilidad.- El enfoque de bing-bang, defendido por los publicitarios, debe ser abandonado a favor de una creacion lenta con RR PP.- La publicidad debe usarse solo para mantener las marcas, una vez que ... see all copies from $32.32! new only from $32.33!

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