BOOKS by Al Ries

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1	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries add to wishlist Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu see all copies from $1.99! new only from $8.83! \| first editions \| SVS
2	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two more books like this by Al Ries, Jack Trout add to wishlist This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace. see all copies from $2.05! new only from $9.58! \| first editions \| SVS
3	Marketing Warfare more books like this by Al Ries add to wishlist You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf ... see all copies from $1.99! new only from $5.49! \| signed copies \| first editions \| SVS
4	Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace more books like this by Al Ries, Jack Trout add to wishlist 'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on ... see all copies from $3.60! new only from $10.57! \| SVS
5	Positioning: The Battle for Your Mind, 20th Anniversary Edition more books like this by Al Ries, Jack Trout add to wishlist The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. see all copies from $12.72! new only from $15.71! \| SVS
6	The 22 Immutable Laws of Marketing more books like this by Al Ries (Read by), Jack Prelutsky, Jack Trout (Read by) add to wishlist Two renowned marketing consultants distill everything they have learned in 40+ years about what makes a few companies hugely successful and most others failures. Examples from well-known companies demonstrate each law. see all copies from $4.73! new only from $6.42! \| first editions \| SVS
7	Positioning: The Battle for Your Mind more books like this by Al Ries add to wishlist Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those ... see all copies from $1.99! new only from $8.30! \| signed copies \| first editions \| SVS
8	War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-To-Eye -- And What to Do about It more books like this by Al Ries, Laura Ries add to wishlist This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain' that divides the two, they reveal not only the struggle that is endemic in corporations across the world, but how it harms companies' bottom lines, and why, in particular, management needs to understand how to ... see all copies from $4.21! new only from $16.11! \| SVS
9	The Fall of Advertising and the Rise of PR more books like this by Al Ries, Laura Ries add to wishlist Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented ... see all copies from $1.99! new only from $3.63! \| signed copies \| first editions \| SVS
10	Focus: The Future of Your Company Depends on It more books like this by Al Ries add to wishlist The author guides managers back on track and explains how companies that focus on core products and get rid of extraneous, energy-wasting areas, are the most successful. With examples from a variety of industries, Ries reveals which corporations are focused--such as Volvo and McDonald's--and predicts the kind of corporate thinking that is destined ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
11 view cover	Positioning: The Battle for Your Mind more books like this by Jack Trout add to wishlist A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!" see all copies from $1.99! new only from $6.41! \| first editions \| SVS
12	Horse Sense: The Key to Success is Finding a Horse to Ride more books like this by Al Ries, Jack Trout add to wishlist In "Horse Sense", the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives. Many people assume that success in life involves "trying harder". Nothing is further from the truth. The most successful people ... see all copies from $1.99! new only from $9.00! \| first editions
13 view cover	The 11 Immutable Laws of Internet Branding more books like this by Al Ries, Laura Ries add to wishlist Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet. The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own ... see all copies from $1.99! new only from $8.00! \| signed copies \| first editions
14 view cover	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands more books like this by Al Ries, Laura Ries add to wishlist In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that built and established them. Ries and Ries lay down the ... see all copies from $1.99! new only from $1.99! \| SVS
15	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk more books like this by Al Ries, Jack Trout add to wishlist Calling upon their many years of marketing expertise the authors of "Positioning", "Marketing Warfare" and "Bottom-Up Marketing", distill everything they have learned about what makes some companies inordinately successful and most others failures, into 22 fundamental laws of marketing. Each of the 22 laws - including the law of the mind, the law ... see all copies from $1.99! new only from $12.17! \| signed copies \| first editions
16 view cover	Bottom-Up Marketing more books like this by Al Ries, Jack Trout add to wishlist From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy. see all copies from $1.99! new only from $3.95! \| signed copies \| first editions \| SVS
17 view cover	The 22 immuntable laws of marketing more books like this by Al Ries, Jack Trout add to wishlist Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the ... see all copies from $2.50! new only from $89.66!
18 view cover	Microbranding: Build a Powerful Personal Brand & Beat Your Competition more books like this by T Scott Gross, Al Ries (Introduction by) add to wishlist Learn how to own or "micro-brand" a tiny corner in the mind of someone you want to impress see all copies from $2.95! new only from $13.74! \| first editions \| SVS
19 view cover	Future Focus: How 21 Companies Are Capturing 21st Century Success more books like this by Theodore B Kinni, Al Ries add to wishlist This work asks, "How do you measure business success and pick future winners?". It uses hard criteria (revenue and profit growth, and growth in market value and globalization); and soft ones (marketing and technological innovation, degree of focus and future prospects) to assess 21 companies. see all copies from $1.99! new only from $8.14!
20 view cover	Horse Sense: How to Pull Ahead on the Business Track more books like this by Al Ries, Jack Trout add to wishlist America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle. see all copies from $1.99! new only from $53.95!
21 view cover	The Research Funding Guidebook: Getting It, Managing It, and Renewing It more books like this by Dr. Joanne B Ries, Carl G Leukefeld add to wishlist This hands-on guide begins at the point many grant seekers can identify with - rejection. Part One emphasizes how to resubmit unfunded applications to make them more competitive. The material contained in this section is invaluable, especially since funding sources are now limiting the number of times the same application can be resubmitted. Part ... see all copies from $40.05! new only from $40.05! \| SVS
22 view cover	El Origen de Las Marcas more books like this by Al Ries, Laura Ries add to wishlist see all copies from $26.72! new only from $26.73!
23	La Guerra de la Mercadotecnia more books like this by Al Ries add to wishlist see all copies from $13.75!
24	Positioning by Al Ries And Jack Trout add to wishlist see all copies from $1.99!
25 view cover	Caida de La Publicidad y El Auge de Las RR.Pp. more books like this by Al Ries add to wishlist - La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones publicas pueden aportar esa credibilidad.- El enfoque de bing-bang, defendido por los publicitarios, debe ser abandonado a favor de una creacion lenta con RR PP.- La publicidad debe usarse solo para mantener las marcas, una vez que ... see all copies from $24.76! new only from $24.77!

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