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Word of Mouse: The Marketing Power of Collaborative Filtering
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by
John Riedl, Joseph A Konstan, Eric Vrooman
At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF): a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, Riedl, Konstan, and their students built two Internet sites, ...
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