CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the ...
Loyalty is by no means dead. In fact the principles of loyalty ...are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion. From "The Loyalty Effect". The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their ...
In showing how loyalty-based management leads to the creation of value, this book reveals the secrets of Bain and Company's strategy for retaining loyal customers, employees and investors. It also demonstrates the economic effect of customer, shareholder and employee loyalty.
"Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers." - "Financial Times". In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. ...
Builds on the core concepts that proved so popular in Reichheld's first book, "The Loyalty Effect", a Business Week bestseller, in which he convincingly established the link between loyalty and bottom-line profits. "Loyalty Rules!" uses vivid stories from a range of top companies to illustrate why building loyalty is more important than ever - and ...
This collection of articles and interviews from the "Harvard Business Review", should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty ...
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