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Total Quality Marketing: The Key to Regaining Market Shares

Total Quality Marketing: The Key to Regaining Market Shares more books like this

by Allen C Reddy, Allan C Reddy

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to Total Quality Marketing, which is a dynamic market-driven concept that goes beyond the currently popular Total Quality Management approach. It centres on customer satisfaction as a way of achieving solutions to business problems. It is a market-driven ...

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