This volume focuses on the ways in which less developed countries can improve their economic growth through technology transfer, arguing that it is the assimilation of technology into their socioeconomic and cultural structures that is important, not the borrowing from advanced nations.
Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to Total Quality Marketing, which is a dynamic market-driven concept that goes beyond the currently popular Total Quality Management approach. It centres on customer satisfaction as a way of achieving solutions to business problems. It is a market-driven ...
This study examines marketing's impact on economic development. Focusing on less developed and newly industrialised countries, the authors outline how marketing can and should be used as a primary tool by government, business and private planners. A model based upon Japan's development is used.
This work focuses on the consumers of high-tech goods and services and their needs and preferences into the 21st century. The contributors use current research to construct a high-tech consumer profile and then establish the implications this holds for developing marketing strategies.
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