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Spin Selling
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Neil Rackham (Preface by)
The international bestseller that revolutionized high-end selling . . Written by Neil Rackham, former president and founder of Huthwaite corporation, "SPIN Selling" is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the ...
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The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
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Neil Rackham
Put into practice today's winning strategy for achieving success in high-end sales! "The SPIN Selling Fieldbook" is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands ...
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Major Account Sales Strategy
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Neil Rackham, Sallie Sherman, Joseph Sperry
This book features an arsenal of shrewd tactics and winning strategies to make you a major account sales success. Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client - these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book ...
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Rethinking the Sales Force: Redefining Selling to Create and Capture Cutsomer Value
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Neil Rackham, John DeVincentis
Sales forces that simply communicate value to customers are doomed to fail - sales must begin to create customer value to survive. In today's markets, success can no longer be obtained by salespeople communicating the value of a product or service - it rests on the critical ability to create value for customers. Enter Rethinking the Sales Force. ...
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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Neil Rackham, Richard Ruff, Lawrence Friedman
The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.
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Managing Major Sales
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Neil Rackham, Neil Rackam, Richard Ruff
The first book on managing major sales from the bestselling author of "SPIN(R) Selling,"
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Account strategy for major sales.
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Neil Rackham
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Making major sales
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Neil Rackham
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Evaluation of management training: a practical framework, with cases, for evaluating training needs and results
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Peter B. Warr, Michael William Bird, Neil Rackham
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Rackham Sales Professional's Two-Book Bundle
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Neil Rackham
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The management of major sales
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Neil Rackham, Richard Ruff
Considers the management strategies, techniques and skills necessary for major sales and aims to show how these can be developed to improve sales performance, outlining alternative strategies for increasing sales effectiveness and using real-life case studies throughout.
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Psychology of Negotiating
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Neil Rackham
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Behaviour Analysis in Training
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by
Neil Rackham
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