BOOKS by John A Quelch

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1	Marketing Management: Text and Cases more books like this by John A Quelch "Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management. see all copies from $2.00! new only from $25.00! \| first editions
2	Global Marketing Management: A Casebook more books like this by John A Quelch, Christopher Bartlett This undergraduate text contains 35 case studies offering examples of the formidable tasks faced by international business in an expanded global marketplace. Quelch (international development, Harvard) and Bartlett (business administration, Harvard) utilize these specific examples as a launching point for their foray into issues involving global co see all copies from $48.89! new only from $49.97!
3	Greater Good: How Good Marketing Makes for Better Democracy more books like this by John A Quelch, Katherine E Jocz Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function - and does so democratically. They maintain that people would benefit if the realms of politics and marketing ... see all copies from $5.00! new only from $14.99! \| first editions \| SVS
4	Global Marketing Management more books like this by John A Quelch, Christopher A Bartlett Global Marketing Management provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. Most of the 36 cases included in the book are from Harvard Business School.* This versatile paperback provides a concise set of cases that ... see all copies from $1.99! new only from $5.00!
5	The Global Market: Developing a Strategy to Manage Across Borders more books like this by John A Quelch (Editor), Rohit Deshpande (Editor) The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a ... see all copies from $1.99! new only from $11.44! \| first editions
6	Cases in advertising and promotion management more books like this by John A Quelch see all copies from $1.99! first editions
7	Cases in Strategic Marketing Management: Business Strategies in Latin America more books like this by John A Quelch, Guillermo J D'Andrea For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists ... see all copies from $8.00! new only from $8.00!
8	Advertising & Promotion Management: A Manager's Guide to Theory & Practice more books like this by Paul Farris This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities. see all copies from $1.99! new only from $14.50! \| first editions
9	Readings in Modern Marketing more books like this by John A Quelch "Readings in Modern Marketing" is a collection of Quelch's highly-praised scholarly articles previously published in leading business journals, such as "Harvard Business Review", "Sloan Management Review", "Strategy and Business", and "Business Horizons", in the past two decades. Topics covered include marketing and business strategy, managing ... see all copies from $25.60! new only from $39.60! \| SVS
10	Cases in Strategic Marketing Management: Business Strategies in Muslim Countries more books like this by John A. Quelch With case studies and insight into the business practices of Muslim countries, this text discusses the limitations, challenges - and opportunities - Western companies can expect to encounter when marketing in Muslim countries. It includes a discussion on the reasons for Western multinationals' avoidance of marketing in the Middle East and an ... see all copies from $4.95! new only from $35.37! \| first editions
11	The New Global Brands: Managing Non-Government Organizations in the 21st Century more books like this by John A Quelch, Nathalie Laidler-Kylander Twelve Harvard Business School case studies examine how prominent international non-profit groups have defined their mission, developed their brand name as a marketing tool, and assessed their brand's strength as a trusted charity. Each case reviews the NGO's history, describes its organizational structure and funding, reports the results of commis see all copies from $28.98! new only from $28.98! \| first editions \| SVS
12	Business Solutions for the Global Poor: Creating Social and Economic Value more books like this by V Kasturi Rangan, John A Quelch, Gustavo Herrero Based on research presented at The Harvard Business School's first-ever conference on business approaches to poverty alleviation, "Business Solutions for the Global Poor" brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from ... see all copies from $36.97! new only from $36.97! \| SVS
13 view cover	Problems and Cases in Healthcare Marketing more books like this by John T Gourville, John A Quelch, V Kasturi Rangan "Cases in Health Care Marketing, 1/e" by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, ... see all copies from $42.36! new only from $65.00! \| first editions
14	Sales promotion management more books like this by John A. Quelch see all copies from $5.28! first editions
15	How to Market to Consumers: 10 Ways to Win more books like this by John A. Quelch Consumer marketing is undergoing a major upheaval. This book, by academic and consultant J.A.Quelch, analyzes these changes for general managers, marketing managers, product managers and people in the advertising industry. The author sets the context for his discussion of consumer marketing strategies through the introduction of three major themes ... see all copies from $1.99! first editions
16	Marketing management : strategy planning and implementation: volume II. by Benson P. Shapiro, Robert J. Dolan, John A. Quelch see all copies from $1.99!
17	Cases in product management more books like this by John A Quelch see all copies from $3.74! first editions
18 view cover	Global Marketing Management: Cases and Readings more books like this by Robert D. Buzzell, John A. Quelch, Christopher R. Bartlett This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate ... see all copies from $1.99! new only from $56.00!
19 view cover	The Marketing Challenge of Europe 1992 more books like this by John A Quelch, Eric R Salama, Robert D Buzzell see all copies from $1.99! new only from $18.99!
20	European Cases in Marketing Management more books like this by John A Quelch see all copies from $2.47!
21 view cover	Cases in Marketing Management & Strategy: An Asia-Pacific Perspective more books like this by John A Quelch For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and ... see all copies from $1.99! new only from $2.95!
22	Consumer Behavior for Marketing Managers more books like this by John A Quelch see all copies from $14.25! first editions
23	The Marketing Challenge of 1992 more books like this by John A. Quelch, Eric R. Salama, Robert D. Buzzell see all copies from $2.65!
24	Marketing management readings : from theory to practice. by Benson P. Shapiro, Robert J. Dolan, John A. Quelch see all copies from $1.99!

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