BOOKS by Anthony Pratkanis
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Social Psychology
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Elliot Aronson (Editor), Anthony Pratkanis (Editor)
For an undergraduate introductory level course in social psychology. More engaging, integrative, and scientific that any other text of its kind, this #1-rated text on social psychology uses a story-telling approach to convey the science of social psychology in a fascinating, memorable, and completely entertaining manner. Successfully capturing ...
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Age of Propaganda: The Everyday Use and Abuse of Persuasion
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Anthony Pratkanis, Elliot Aronson
An analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behaviour, which propaganda strategies are most commonly used today, and why some techniques work better than others. Drawing on the history of propaganda and modern research in social psychology, the authors show how the tactics ...
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Age of Propaganda: The Everyday Use and Abuse of Persuasion
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Elliot Aronson, Anthony Pratkanis
The public awareness crusade to fight the spread of AIDS - The party political broadcast - The sportsman's product endorsement - No matter how insidious or noble these endeavours are, their success relies on the tactics of mass persuasion and the susceptibility of people to being persuaded. Today, we are targets of an overwhelming barrage of mass ...
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Attitude Structure and Function
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Anthony Pratkanis
Utilizing "new wave" research including contemporary psychological theories, statistical techniques and methodology, this collection seeks to unite a diversity of research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one ...
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Social Psychology (3 Volume Set)
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Aulis Aarnio, Elliot Aronson, Anthony Pratkanis (Editor)
This major new series reproduces an authoritative selection of the most significant articles in different areas of psychology. It focuses in particular on influential articles which are not found in other similar colelctions. Many of these articles are only available in specialized journals and therfore are not accessible in every library. This ...
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The Science of Social Influence: Advances and Future Progress
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Anthony R Pratkanis (Editor)
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: learn how to conduct lab, field and case research on social influence through example by leading researchers; find out about the latest ...
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Age of Propaganda: Rev./Bklt
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Anthony R. Pratkanis
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La Era de La Propaganda
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Elliot Aronson, Anthony Pratkanis
Un analisis brillante e ingenioso de las pautas, motivos y efectos de los procedimientos propagandisticos en la sociedad actual, los modos en que funcionan y como podemos protegernos de su manipulacion. La conclusion es que, independientemente de que estos empenos sean nobles o tendenciosos, su exito se basa en los mismos factores que exploto la ...
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