BOOKS by Paul Postma

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The New Marketing Era: Marketing to the Imagination in a Technology-Driven World more books like this

by Paul Postma, Philip Kotler (Foreword by)

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Exploring mutual influences of information, new media and human behaviour and how they influence one another in the business and marketing spheres, this text includes a number of case studies from leading companies world-wide.

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The Ultimate Marketing Machine

by Paul Postma

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